Senior Meta Paid Media Lead | Remote + Flexible Schedule

Clients Blackbox, Inc.; Northern (KY); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, and messaging. You will manage a portfolio of accounts end-to-end, lead client conversations, and drive testing and optimization.

The role requires hands-on expertise beyond Ads Manager, with duties spanning copywriting, reporting, and funnel optimization. The position offers a remote-friendly setup with a focus on results and retention.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills for ads and video scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Set up and troubleshoot tracking, pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

Skills

Paid media

Meta advertising

Client strategy

Copywriting

Data analysis

Communication

Tools

Meta Ads Manager

Calendly

Zapier

Facebook Pixel

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, and messaging. You will manage a portfolio of accounts end-to-end, lead client conversations, and drive testing and optimization.

The role requires hands-on expertise beyond Ads Manager, with duties spanning copywriting, reporting, and funnel optimization. The position offers a remote-friendly setup with a focus on results and retention.