Senior Meta Marketing Lead - High-Ticket FinServ (Remote)

Clients Blackbox, Inc.; Beaumont (TX); Remote; USD 110,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a senior hands-on performance marketer to own client accounts end-to-end. You will lead strategy conversations, manage Meta performance, and craft direct-response copy and VSL scripts.

Expect testing, funnel optimization, and strong client relationships to drive retention and growth. Role involves coordinating with the Associate Director of Operations, reporting on performance, and steering campaigns from ideation to execution.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while maintaining client retention.
• Strong direct-response copywriting skills for ads and video scripts.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before calls.
• Translate performance data into recommendations and strategic decisions.
• Build client relationships to support retention, renewals, and referrals.
• Identify account risks and opportunities and address them proactively.
• Build, launch, and optimize Meta campaigns focused on lead gen and appointments.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor performance against cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and optimize accordingly.
• Develop structured testing strategies across audiences, offers, messaging, and variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use data to generate new creative hypotheses and collaborate with editors.
• Provide clear creative direction and leverage AI tools while maintaining quality.

Skills

Paid media management

Client management

Direct-response copywriting

Data analysis

Communication

Tools

Meta Ads Manager

Zapier

Calendly

Job description

Clients Blackbox, Inc. is seeking a senior hands-on performance marketer to own client accounts end-to-end. You will lead strategy conversations, manage Meta performance, and craft direct-response copy and VSL scripts.

Expect testing, funnel optimization, and strong client relationships to drive retention and growth. Role involves coordinating with the Associate Director of Operations, reporting on performance, and steering campaigns from ideation to execution.