Senior Meta Ads Lead — Growth & Strategy (Remote)

Clients Blackbox, Inc.; Austin (TX); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

PTO

Training

Remote work

Flexible schedule

Performance bonus

Job summary

Clients Blackbox, a performance marketing agency, seeks a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and client communication. You will write direct-response copy, create VSL scripts, and manage end-to-end campaigns.

You’ll report to the Associate Director of Operations and be accountable for client performance, relationships, and retention across a growing portfolio.

Qualifications

• 5+ years of hands-on paid media experience
• Experience leading client-facing strategy conversations
• Proven ability to manage campaigns toward defined performance targets
• Strong direct-response copywriting skills
• Experience developing and testing creative concepts
• Experience with conversion tracking and marketing automation
• Strong communication, organization, analytical, and problem-solving skills

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build strong client relationships that support retention, renewals, and referrals
• Proactively identify and address account risks and opportunities
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, account structure, and creative testing
• Monitor daily performance against cost-per-appointment and other KPIs
• Diagnose underperforming campaigns and determine where changes are most likely to improve results
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables
• Write direct-response ad copy and video sales letter scripts for financial services audiences
• Develop hooks, angles, offers, and messaging variations for testing
• Use performance data to generate new creative and messaging hypotheses
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research and copy development while maintaining quality
• Set up and troubleshoot tracking, Meta pixels, and conversion events
• Configure Calendly integrations, Zapier automations, and lead-routing workflows
• Identify and resolve technical issues between platforms and client systems
• Evaluate performance across media, messaging, tracking, and lead flow

Skills

Paid media

Account management

Copywriting

Testing

Communication

Job description

Clients Blackbox, a performance marketing agency, seeks a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and client communication. You will write direct-response copy, create VSL scripts, and manage end-to-end campaigns.

You’ll report to the Associate Director of Operations and be accountable for client performance, relationships, and retention across a growing portfolio.