Senior Merchandising Director, DTC Apparel & Accessories

New Balance; Boston (MA); Hybrid; USD 122,000 - 193,000; Full time

Benefits offered by this job

Medical insurance (3 options)

Dental insurance

Vision insurance

Life insurance

401K

Lifestyle reimbursement

4 weeks vacation

12 holidays

Parental leave

Associate discount

Hybrid work model

Job summary

New Balance seeks an experienced Merchandising leader to create multi-season directed product assortments for Apparel and Accessories across US DTC channels, NB.com, Inline/Outlet, and B&M. You will align line architecture with Commercial Buying and Planning, validating assortment shapes and delivering against brand initiatives and KPIs.

Collaborate with regional teams to tailor global assortments, balance art and science of merchandising, and drive go-to-market stage-gates with RBU and KAM

Qualifications

• 10+ years of product management, merchandising, buying, or related experience.
• Apparel experience strongly preferred.
• System savvy (VibeIQ Merchandising); proficient in Excel and PowerPoint.
• Strong planning and organization skills.
• Relevant branded industry knowledge.
• Analytical, problem solving skills.
• Strong cross-functional collaborator and ability to work within a matrixed organization.
• Bachelor’s degree or equivalent preferred.

Responsibilities

• Adopt and adapt Global and Regional product assortments to meet and exceed region and channel goals.
• Establish directed assortments (DAs) that deliver right product, right time, right place, right quantities by channel.
• Balance the 'art and science' of merchandising incorporating sell-in/sell-thru data with future-facing consumer/trend insights.
• Lead / influence seasonal Apparel and Accessories strategies and regional priorities as applicable.
• Advocate for DTC assortment needs through RBU and KAM collaboration.
• Ensure retail peak aligned, compelling head-to-toe consumer experience through cross-category / cross functional partnership
• Actively manage and communicate assortment modifications, ensuring data integrity and best in class execution.
• Serve DTC commercial team stakeholders as go-to point of contact for category assortment-related needs.

Skills

VibeIQ Merchandising

Excel

PowerPoint

Planning

Cross-functional collaboration

Apparel experience

Brand knowledge

Analytical thinking

Education

Bachelor’s degree or equivalent preferred

Job description

New Balance seeks an experienced Merchandising leader to create multi-season directed product assortments for Apparel and Accessories across US DTC channels, NB.com, Inline/Outlet, and B&M. You will align line architecture with Commercial Buying and Planning, validating assortment shapes and delivering against brand initiatives and KPIs.

Collaborate with regional teams to tailor global assortments, balance art and science of merchandising, and drive go-to-market stage-gates with RBU and KAM