Senior Media Strategy & Planning Lead

Petco; San Diego (CA); On-site; USD 100,000 - 166,000; Full time

Benefits offered by this job

Health benefits

401K

Incentives

Paid time off

Job summary

Petco Animal Supplies, Inc. is seeking an experienced Media Manager to lead planning, execution, and optimization of advertising campaigns across digital, social, and retail channels.

The role requires strategic thinking, cross-functional collaboration with marketing, eCommerce, analytics, and finance teams, and a track record of driving measurable business results. The ideal candidate will manage agency partnerships, translate promotions into media plans, and continually improve processes in a

Qualifications

• 7+ years of media, marketing, or performance marketing experience, preferably within retail, eCommerce, or consumer brands.
• Strong understanding of paid media channels and performance metrics.
• Experience managing agencies and external partners.
• Proven ability to drive campaigns tied directly to business and revenue outcomes.
• Strong analytical mindset with the ability to turn data into actionable recommendations.
• Excellent communication skills with the ability to influence stakeholders at multiple levels.

Responsibilities

• Own day-to-day media planning, execution, and optimization across paid channels including digital, social, affiliate, search.
• Drive campaigns focused on measurable business outcomes including traffic, sales, ROAS, customer acquisition and retention.
• Partner with media agencies to ensure strong strategic recommendations, flawless execution, and clear accountability against goals.
• Coordinate across internal stakeholders including brand, creative, merchandising, eCommerce, CRM, analytics, and finance teams.
• Translate business priorities, promotional calendars, and merchandising initiatives into actionable media plans.
• Communicate performance insights, risks, and recommendations.
• Hold agency and vendor partners accountable for delivering quality work, strong performance, and operational excellence.
• Help improve internal processes, workflows, and ways of working to increase speed and effectiveness.

Skills

Media planning

Performance marketing

Analytics

Cross-functional collaboration

Agency management

Communication skills

Project management

Data-driven

Job description

Want to help pets live their best lives?

We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you

Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people.

Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.

Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.

Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

Position Summary: The Manager of Media Planning & Strategy is responsible for building and integrating successful media campaigns across diverse channels and platforms. This role translates business objectives and data insights into highly effective omnichannel media plans, ensuring flawless execution and measurable results.

Core Responsibilities:

• Plan strategic media placements across multiple channels (digital, traditional, and emerging) to drive business growth and maximize campaign value.
• Develop comprehensive media plans, manage media buying processes, and define targeting, flighting, and budget allocation strategies.
• Partner with data analytics teams to measure campaign impact, extract actionable insights, and craft comprehensive post-campaign reporting for key stakeholders.
• Coordinate cross-functionally with marketing, operations, and creative teams to gather necessary assets and ensure smooth campaign activation.
• Provide proactive tracking, in-flight optimization, and ongoing performance updates to internal teams and external partners.

Experience:

• 4-6 years of experience in media planning, advertising, or marketing.
• Experience utilizing campaign performance data, audience insights, and market trends to formulate strategic media recommendations.

Education:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Skillsets & Key Competencies:

• Strong understanding of media math, campaign analytics, and cross-channel advertising formats.
• High attention to detail with the ability to manage multiple complex campaigns and deadlines simultaneously.
• Proficiency in the MS Office Suite (especially advanced Excel and PowerPoint) and familiarity with media planning tools and ad-serving technologies.

#LI-NN1

#CORP

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

Salary Range: $100,100.00 - $166,100.00

Hourly or Salary Range will be reflected above. For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

About Petco:

We’re proud to be 'where the pets go' to find everything they need to live their best lives for more than 60 years – from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood – the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Equal Opportunity Employer statement and browser translation instructions