Senior Media Strategy Lead (Hybrid)

SixSpeed; Minneapolis (MN); Hybrid; USD 90,000 - 110,000; Full time

Job summary

SixSpeed is seeking an Associate Media Director to lead integrated media strategy across a diverse client portfolio in a hybrid Minneapolis role. You will connect audience insights, business objectives, creativity, channels and measurement to drive meaningful results.

You will coach and develop the media team, partner with the VP of Media to enhance processes, and play an active role in new business strategy and pitches while staying ahead of emerging platforms and measurement tools.

Qualifications

• 7-10+ years of experience in media strategy, planning, buying, optimization, and measurement across digital and traditional channels.
• 3+ years of leading and developing media professionals.
• Hands-on experience with Paid Search, Paid Social, Programmatic and traditional media.
• Strategic thinker linking media decisions to business objectives and ROI.
• Analytical, financially minded with budgeting, forecasting, and storytelling.

Responsibilities

• Lead integrated media strategies across a portfolio of clients, connecting audience insights, objectives, creative thinking, channels and measurement.
• Build trusted client partnerships, pro-actively recommending opportunities and challenging the status quo.
• Oversee media planning, buying, activation, optimization and measurement for strong, efficient campaigns.
• Turn performance data and audience insights into actionable recommendations and next steps.
• Coach and develop media team members, partnering with the VP of Media to advance capabilities.
• Identify opportunities to expand client relationships and contribute to new business efforts.
• Collaborate with Strategy, Creative, Account, Analytics and other teams early in the process.

Skills

Media strategy

Leadership

Analytics

Budget & forecasting

Client communication

Collaboration

Strategic thinking

Advertising knowledge

Education

Bachelor's degree

Tools

Paid search

Paid social

Programmatic

Traditional media

Measurement tools

Job description

SixSpeed is seeking an Associate Media Director to lead integrated media strategy across a diverse client portfolio in a hybrid Minneapolis role. You will connect audience insights, business objectives, creativity, channels and measurement to drive meaningful results.

You will coach and develop the media team, partner with the VP of Media to enhance processes, and play an active role in new business strategy and pitches while staying ahead of emerging platforms and measurement tools.