Senior Media Strategy Lead: Data-Driven Campaigns

Biopharma Careers; Cambridge (MA); On-site; USD 122,000 - 177,000; Full time

Job summary

Sanofi is seeking a Senior Manager, Media Strategy & Planning in Cambridge, MA to lead media strategy, planning, and performance across Consumer and/or HCP campaigns. You will drive audience targeting, measurement, and optimization with agency partners and internal stakeholders.

Responsibilities include developing strategic plans, managing budgets, delivering actionable insights, and contributing to a data-enabled operating model across media, analytics, and digital teams.

Qualifications

• Bachelor’s degree in any field required.
• 7+ years of experience in media strategy, digital marketing, media planning, or related roles.
• Strong digital media experience across paid social, programmatic, online video, and/or other performance channels.
• Strong experience with Marketing Mix Models and other Measurement Partners.
• Solid understanding of media planning, activation, audience targeting, trafficking and optimization.
• Comfort working with dashboards and campaign reporting to develop insights and recommendations.
• Ability to translate complex media, data and analytics inputs into clear business implications.
• Strong communication and influencing skills for cross-functional alignment.
• Experience managing agency partners and coordinating across teams.
• Excellent organizational skills with multi-workstream management.

Responsibilities

• Lead media strategy for designated brands/therapeutic areas and partner with Brand Marketing and Analytics.
• Translate objectives and performance data into strategic media plans and optimization opportunities.
• Develop inputs for media planning, audience strategy, channel roles, and campaign priorities.
• Prepare clear recommendations and presentations to secure alignment on plans and investments.
• Share learnings across indications to improve portfolio-level media principles.
• Oversee campaign execution across channels and ensure KPI-driven delivery.
• Collaborate with agency teams on launch readiness, tagging, and performance management.
• Lead optimization discussions across audiences, channels, and spend.
• Review dashboards and reports to diagnose drivers and propose action.
• Support the evolving consumer marketing capability with data-enabled activation.

Skills

Media strategy

Digital marketing

Media planning

Performance marketing

Analytics

Audience targeting

Agency management

Education

Bachelor’s degree

Tools

Power BI

Tableau

Google Analytics

Job description

Sanofi is seeking a Senior Manager, Media Strategy & Planning in Cambridge, MA to lead media strategy, planning, and performance across Consumer and/or HCP campaigns. You will drive audience targeting, measurement, and optimization with agency partners and internal stakeholders.

Responsibilities include developing strategic plans, managing budgets, delivering actionable insights, and contributing to a data-enabled operating model across media, analytics, and digital teams.