Senior Media Strategy Lead — Brand & Performance

Giant Spoon; New York (NY); Hybrid; USD 195,000 - 225,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) matching

Paid time off

Job summary

Giant Spoon is seeking a VP, Media Strategy to provide strategic oversight across media planning teams and improve audience development and communications planning capabilities. The ideal candidate will possess over 12 years of media strategy experience with a strong leadership presence to guide and mentor teams.

This role involves effective communication with senior clients and the ability to translate complex media strategies into actionable insights. The position requires creative thinking and a passion for developing talent, making an impact through integrated media approaches.

Qualifications

• 12+ years of experience in media strategy or integrated media roles.
• 5+ years of direct managerial experience.
• Deep understanding of the full media landscape.
• Expertise in audience strategy and data-informed planning.
• Strong presentation and communication skills.

Responsibilities

• Serve as a senior media strategy voice across the department.
• Lead audience strategy and channel architecture for client engagements.
• Develop insight-driven media strategies that connect to business outcomes.
• Build senior-level relationships and command client presentations.
• Mentor and develop media team members.

Skills

Media strategy expertise

Audience development

Communications planning

Data-driven insights

Client presentations

Talent development

Media measurement frameworks

Storytelling skills

Job description

Giant Spoon is seeking a VP, Media Strategy to provide strategic oversight across media planning teams and improve audience development and communications planning capabilities. The ideal candidate will possess over 12 years of media strategy experience with a strong leadership presence to guide and mentor teams.

This role involves effective communication with senior clients and the ability to translate complex media strategies into actionable insights. The position requires creative thinking and a passion for developing talent, making an impact through integrated media approaches.