Senior Media Strategist: NA & LATAM

Palo Alto Networks; California (MO); On-site; USD 138,000 - 222,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Strategist who treats media as a laboratory to drive growth across North America and LATAM. You will bridge high-level business objectives with tactical execution to capture the attention of complex buying groups in cybersecurity.

We expect 10+ years in media strategy, and mastery of Google Marketing Platform, LinkedIn, and intent platforms. You’ll influence creative, align with product roadmaps, and push for data-driven optimization in a fast-paced B2B

Qualifications

• 10+ years in media strategy/planning with B2B SaaS focus.
• Deep knowledge of the US market and LATAM nuances.
• Experience influencing creative and content strategy through media.
• Strong ability to align media with product roadmaps and sales cycles.

Responsibilities

• Design media strategies to engage entire buying groups within target accounts.
• Partner with Field, Product, Sales, and Campaign teams to align with roadmaps.
• Influence creative and content assets using media performance data.
• Maintain POV on AdTech stack; identify gaps and drive innovations.
• Lead vertical media plans for North America and LATAM across multiple channels.
• Drive automation and ML opportunities to scale strategy.
• Analyze media metrics against business outcomes to improve ROI.

Skills

Media strategy

Buying Group orchestration

Strategic influence

Stakeholder management

Content & creative input

AdTech systems

Data-driven decision making

US media landscape knowledge

LATAM market knowledge

DS tools familiarity

Education

10+ years in media strategy/planning

Tools

Google Marketing Platform

LinkedIn

6Sense

DV360

CTV, Audio, Direct/Sponsorships

Job description

Palo Alto Networks is seeking a Senior Strategist who treats media as a laboratory to drive growth across North America and LATAM. You will bridge high-level business objectives with tactical execution to capture the attention of complex buying groups in cybersecurity.

We expect 10+ years in media strategy, and mastery of Google Marketing Platform, LinkedIn, and intent platforms. You’ll influence creative, align with product roadmaps, and push for data-driven optimization in a fast-paced B2B