Global Media Strategy Lead — Offline & Online

Jobs Paloaltonetworks; California (MO); Hybrid; USD 138,000 - 222,000; Full time

Job summary

Palo Alto Networks is seeking a strategic leader for global brand media, owning the master plan and multi-channel investments. You will drive offline and online integration, partner closely with agencies, and shape content and partnerships with major outlets to establish thought leadership in cybersecurity.

You will orchestrate measurement through analytics, ensuring channel-optimized assets and a clear ROI framework across high-reach and targeted platforms.

Qualifications

• 10+ years managing multi-million dollar global accounts.
• Ability to influence executive leadership with data-driven logic.
• Expert-level proficiency in modern media stack and ad tech tools (DV360, TradeDesk, Amazon, LinkedIn).
• Strong understanding of online and offline media ecosystems including GRPs, CTR, CPM.
• Experience with B2B and B2C audience strategies.
• Operational excellence in asset quality and tracking tags.

Responsibilities

• Own global brand media investments across channels.
• Architect master media plan; partner with agencies for execution.
• Design frameworks to trigger offline brand moments into demand engine.
• Lead relationships with media partners and editors (Forbes, WSJ, Bloomberg).
• Collaborate with creative to tailor assets per channel.
• Work with analytics to measure brand lift and MTA.

Skills

Media leadership

Strategic influence

B2B/B2C marketing

Communication

Operational excellence

Tools

DV360

TradeDesk

Amazon Ads

LinkedIn Ads

Kantar

Qualtrics

Job description

Palo Alto Networks is seeking a strategic leader for global brand media, owning the master plan and multi-channel investments. You will drive offline and online integration, partner closely with agencies, and shape content and partnerships with major outlets to establish thought leadership in cybersecurity.

You will orchestrate measurement through analytics, ensuring channel-optimized assets and a clear ROI framework across high-reach and targeted platforms.