Global Paid Media Strategy Lead

CamWebDir; California (MO); On-site; USD 138,000 - 222,000; Full time

Job summary

Palo Alto Networks is seeking a senior media leader to orchestrate global brand investments across Linear, OOH, Radio and digital channels to deliver a coherent, multi-touch narrative.

You will own the master media plan, guide agency partners for offline/online execution, and ensure every dollar is an intentional investment in business growth. This role blends strategy, creativity, and rigorous measurement.

Qualifications

• 10+ years of media mastery on global accounts and budgets.
• Strategic authority to influence executives and defend investments.
• Expert-level proficiency in DV, TradeDesk, Amazon, LinkedIn, and tracking tools.
• Online and offline fluency across GRPs, reach-frequency, CTR, CPM, and MTA.
• B2B buying dynamics with B2C brand-building empathy.
• Operational excellence and rigorous quality control of assets and tags.

Responsibilities

• Own the global brand media investments across channels (Linear, OOH, Radio, digital).
• Lead the master media plan and coordinate with agency partners for offline/online execution.
• Design frameworks where offline moments trigger next-best actions and feed intent signals.
• Manage high-level relationships with media publishers and editors (Forbes, WSJ, Bloomberg, etc.).
• Collaborate with content/brand teams to tailor assets for each channel and provide data-driven insights.
• Partner with analytics to measure brand lift and multi-touch attribution.

Skills

Media mastery

Strategic authority

Technical proficiency in media stack

Online and offline fluency

B2B/B2C balance

Operational excellence

Tools

DV

TradeDesk

Amazon

LinkedIn

Kantar

Qualtrics

Job description

Palo Alto Networks is seeking a senior media leader to orchestrate global brand investments across Linear, OOH, Radio and digital channels to deliver a coherent, multi-touch narrative.

You will own the master media plan, guide agency partners for offline/online execution, and ensure every dollar is an intentional investment in business growth. This role blends strategy, creativity, and rigorous measurement.