Senior Media Strategist

Pannos Marketing; Manchester (NH); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health packages

401k match

Flexible schedules

Remote Fridays

PTO

Birthday day off

11 paid holidays

Summer Fridays

Birthday luncheons

Monthly socials

Casual dress code

Fitness reimbursement

Professional development

Company sponsored events

Job summary

Pannos Marketing is seeking an experienced media strategist to serve as a thought leader across digital and traditional media channels. This role develops innovative media strategies, guides campaign performance, and mentors the media team.

The ideal candidate brings 5-7+ years in paid media, strong analytics, and a track record of helping financial institutions grow through effective media planning and optimization.

Qualifications

• 5-7+ years of experience in digital media and strategy with paid media leadership.
• Proven ability to lead multi-channel campaigns and deliver measurable outcomes.
• Experience working with financial institutions is preferred.
• Proven ability to lead client relationships at an executive level.
• Experience mentoring team members in agency or consulting environments.

Responsibilities

• Oversee and lead the development of integrated, multi-channel media strategies aligned with client objectives and growth goals.
• Serve as a senior client advisor, translating data into actionable recommendations and strategic roadmaps.
• Mentor media team members, providing coaching and professional development support.
• Provide thought leadership in paid media across search, social, programmatic, display, and emerging channels.
• Develop audience targeting, testing, attribution, and optimization frameworks to improve campaign performance.
• Guide budget allocation and investment strategies to maximize ROI.
• Provide strategic expertise across digital and traditional media channels, including TV, radio, print, OOH, and sponsorships.
• Establish measurement frameworks and reporting best practices.
• Partner with account, creative, web, and analytics teams to ensure cohesive campaign execution.
• Oversee media billing, invoicing, reconciliations, and vendor payments on schedule.
• Monitor budgets, pacing, forecasting, and financial performance with account and finance teams.
• Support new business initiatives through proposals and media recommendations.

Skills

Paid media leadership

Campaign optimization

Client consultation

Mentoring

Tools

Google Ads

Microsoft Ads

Meta platforms

Programmatic platforms

GA4

GTM

Looker Studio

Tableau

Job description

Pannos Marketing is seeking an experienced media strategist to serve as a thought leader across digital and traditional media channels. This role is responsible for developing innovative media strategies, guiding campaign performance, providing senior-level client consultation, and supporting the continued growth of the media team through mentorship and subject matter expertise.

The ideal candidate brings deep experience in paid media, strong analytical skills, and a passion for helping financial institutions achieve measurable growth through effective media planning and performance optimization.

What You’ll Do:

• Oversee and lead the development of integrated, multi-channel media strategies aligned with client business objectives and growth goals.
• Serve as a senior client advisor, translating data into actionable recommendations and strategic roadmaps.
• Serve as the mentor for media team members, providing coaching and professional development assistance.
• Provide thought leadership in paid media, including search, social, programmatic, display, and emerging channels.
• Develop audience targeting, testing, attribution, and optimization frameworks to improve campaign performance.
• Guide budget allocation and investment strategies to maximize efficiency and return on investment.
• Provide strategic expertise across digital and traditional media channels, including television, radio, print, out-of-home, and sponsorship opportunities.
• Establish measurement frameworks, conversion tracking approaches, and performance reporting best practices.
• Mentor and coach media team members on strategy development, platform best practices, and industry trends.
• Partner with account, creative, web, and analytics teams to ensure cohesive campaign execution.
• Oversee media billing execution, ensuring all billing, invoicing, reconciliations, and vendor payments are completed accurately and on schedule.
• Partner with account service and finance teams to monitor budgets, pacing, forecasting, and financial performance.
• Support new business initiatives through proposal development, media recommendations, and participation in prospect presentations.
• Stay current on industry trends, platform changes, and innovations to help evolve agency media offerings.

What You Need to Succeed:

Experience

• 5-7+ years of experience in digital media and strategy, with a strong focus on paid media leadership
• Demonstrated success managing complex, multi-channel campaigns and delivering measurable business outcomes
• Experience working within or alongside financial institutions (banks, credit unions, fintech) strongly preferred
• Proven ability to lead client relationships and present at an executive level
• Experience managing or mentoring team members in a fast-paced agency or consulting environment

Technical & Strategic Expertise

• Deep expertise across Google Ads, Microsoft Ads, Meta, programmatic platforms, and analytics tools (GA4, GTM)
• Strong understanding of attribution, incrementality, and performance measurement frameworks
• Experience with CRM/automation platforms and first-party data strategies
• Working knowledge of SEO, CRO, personalization, and full-funnel marketing strategy
• Familiarity with data visualization and reporting tools (e.g., Looker Studio, Tableau)

Why Work with Us?

We’re an established, strategic marketing agency with deep expertise in the banking industry. Partnering with clients of all shapes and sizes across the US, Pannos has consistently delivered innovative marketing solutions and measurable results for more than 30 years. We’re a healthy mix of strategic and creative professionals who happen to be experts in two things: marketing and banking. Some of us have long resumes in financial services. Some of us play with code. Others, with words. Together, it adds up to a fun and challenging place to work, with some great perks:

• Health Packages
• 401k + Company Match
• Flexible Schedules
• Remote Work on Fridays
• PTO
• Birthday Day Off
• 11 Paid Holidays
• Summer Fridays
• Birthday Luncheons
• Monthly Social Events
• Casual Dress Code
• Fitness Reimbursement
• Professional Development
• Company Sponsored Events

Working Conditions & Physical Requirements

• Must be able to work in the office.
• Must be able to remain in a sedentary position for prolonged periods of time.
• Repetition of fine motor skills using wrists, hands, and fingers is required.
• Ability to operate standard office equipment.
• Must be able to respond flexibly to shifting priorities in a fast-paced environment.
• Occasional travel may be required for conferences, client meetings, or company events.
• May require occasional extended hours or flexible scheduling to meet deadlines or support events.

Pannos Marketing is an equal opportunity employer.

We participate in E-Verify for all employees - This Employer will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization. Employers may not use e-Verify to pre-screen job applicants and may not limit or influence the choice of documents presented for use on the Form I-9.