Senior Paid Media Strategist

Commonstate; Tennessee; Remote; USD 65,000 - 80,000; Full time

Job summary

Commonstate is seeking a Senior Paid Media Strategist to manage client accounts and optimize paid media campaigns across platforms like Google Ads and Facebook. This fully remote role involves collaboration with team members to analyze data trends and implement effective marketing strategies. Ideal candidates should have 3-4 years of experience in digital advertising and demonstrate strong communication and organizational skills.

Benefits

Unlimited PTO

Bonus opportunities

401k program

Health, Dental, and Vision insurance

Company paid life Insurance policy

Laptop provided

Qualifications

• 3-4 years of experience in paid media roles.
• Familiarity with advertising platforms.
• Strong organizational and problem-solving skills.

Responsibilities

• Plan, execute, and optimize paid media campaigns.
• Monitor campaign performance and budget allocation.
• Analyze campaign data to improve effectiveness.

Skills

Paid media

Digital advertising

PPC

SEO

Communication

Problem-solving

Organizational skills

Tools

SEMRush

Google Ads

Facebook Ads

LinkedIn Ads

Job description

This range is provided by Commonstate. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$65,000.00/yr - $80,000.00/yr

Commonstate is a growing marketing and design agency with roots in Tennessee and Arkansas.We are a fully-remote company that serves a variety of clients from coast to coast. Our team members connect through a variety of online organization tools and digital platforms throughout the day.Team members respect both the responsibility and freedom that comes with working in this manner.

To apply: Please email your resume to [e-mail]. Bonus points for a Loom video talking about your experience and why you’re excited about this role.

This is a remote opportunity, but you must be located in Tennessee, Arkansas, or Alabama.

The Opportunity

As a Senior Paid Media Strategist, you will manage a small portfolio of client accounts, ensuring that all routine tasks are executed efficiently and on time. You'll also assist in new campaign onboarding, collaborating closely with team members to deliver outstanding results across various paid media platforms.

Responsibilities:

• Assist in the planning, execution, and optimization of paid media campaigns across multiple platforms, including Google Ads, Google Display Network, AdRoll, LinkedIn, Facebook, and other marketing channels.
• Monitor campaign performance, budget allocation, and bidding strategies to ensure optimal ROI.
• Conduct research to identify relevant and high-performing keywords, target audiences, and new opportunities for campaign improvement.
• Regularly analyze data from various campaigns, adjusting strategies to improve ad relevance, targeting, and overall performance.
• Support in the analysis of campaign data to uncover trends, insights, and areas for optimization.
• Generate regular and ad-hoc performance reports, offering insights and actionable recommendations for continuous improvement.
• Troubleshoot performance issues, collaborate on identifying root causes, and help implement effective solutions.
• Own SEO project management and make recommendations to improve performance of keyword rankings, website performance, and organic traffic.

Requirements:

• 3-4 years of experience in paid media, digital advertising, PPC, SEM, or similar roles.
• Familiarity with SEO (search engine optimization) & tools such as SEMRush, GSC, etc.
• Familiarity with major advertising platforms like Google Ads, Facebook Ads, LinkedIn, etc.
• Experience working in a marketing agency environment is preferred.
• Strong organizational, problem-solving, and communication skills.
• Ability to collaborate effectively across teams and departments.

What’s provided:

• Fully remote
• Unlimited PTO
• Laptop provided
• Bonus opportunities
• Salary based on experience
• 401k program
• Health, Dental, and Vision insurance
• Company paid life Insurance policy

About Commonstate

When we set out to start an agency we each had the same motivation - to build a better life for those around us. This common goal paired with our shared love for the places we call home in Tennessee and Arkansas, made perfect sense to call ourselves Commonstate. We work with clients directly as well as agencies, media companies, and other advertisers from coast to coast. Our account teams are well-versed and experienced in running digital marketing and media for all verticals including Healthcare, Home Services, SaaS, and agency (white label) to name a few.

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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