Senior Media Specialist

Firewood Marketing, Inc.; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Senior Account Manager/Senior Media Specialist, where you'll leverage your expertise in digital advertising to manage media campaigns and build strong client relationships. In this dynamic role, you'll advise clients on optimizing their media performance and harnessing technology solutions for long-term success. Collaborate with a talented team to drive innovative strategies and ensure clients achieve their goals. This is an exciting opportunity to make a significant impact in a rapidly evolving digital landscape, working with industry-leading partners and tools.

Qualifications

• 4+ years of experience in digital advertising account management.
• Proficient in programmatic ad buying tools and data analysis.

Responsibilities

• Manage media campaigns through the full account management life cycle.
• Develop and grow relationships with clients and partners.

Skills

Digital Advertising Account Management

Media Planning

Data Analysis

Client Relationship Management

Programmatic Ad Buying

Budgeting and Negotiation

Education

Bachelor's Degree in Marketing or Related Field

Tools

Google Marketing Platforms

The Trade Desk

Google Analytics 4

Adobe Analytics

Social Media Platforms

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers ).

THE ROLE

As a Senior Account Manager/Senior Media Specialist at Monks, you will work with our stellar team to manage various types of media campaigns for a portfolio of clients. This is a consultative role advising clients on ways to harness different technology solutions, and optimise their digital media performance to drive long-term value and manage their media campaigns. Technology is outpacing our clients’ abilities to adopt and implement these tools so they look to our team for our strategic knowledge of the digital space coupled with our platform know-how to bring results.

THE DAY-TO-DAY

• Manage media campaigns through the full account management life cycle. You will be the key player in kick off meetings, client relationship management, tech stack implementation, media optimisation, and quarterly business planning.
• Develop and grow relationships with clients, Monks’ partners (such as Google, The Trade Desk, etc), agencies, and internal stakeholders, in order to ascertain business needs and craft the best strategic and tactical approach.
• Advise clients on industry trends, the competitive landscape, and how this impacts them.
• Partner with our sales team on proposal responses, technical demos, and marketing efforts.
• Analyse data for reporting and optimising advertising campaigns.
• Align client's needs with our solutions to help them achieve their goals and uncover opportunities to drive long term value.
• Keep a pulse on the market and roll out processes & products that would add value to our clients.
• Provide analysis, insight, and expertise for clients on our products and offerings.
• Help to strategise and improve our account management teams' processes and operations.
• This person may be responsible for managing accounts across the APAC region.
• Support the Team Lead in mentoring and assisting Associate Account Managers and Account Managers.

WHAT YOU BRING TO THE TABLE

• 4+ years of experience in digital advertising account management or media planning within a publisher, agency, trading desk, or technology company.
• Proficient in programmatic ad buying tools such as Google Marketing Platforms (DV360, CM360, SA360), The Trade Desk, Meta, LinkedIn, Snapchat, TikTok, Google Ads, and Twitter. A strong background in Social platforms is preferred, but not required.
• Strong grasp of data platforms (e.g., Google Analytics 4, Firebase, Adobe Analytics) and their integration with ad buying tools.
• Strong understanding of attribution methodologies, including media mix modeling and other advanced analytical concepts, to effectively evaluate and optimize advertising performance across multiple channels.
• Demonstrated commercial acumen in pricing, budgeting, negotiation, and revenue growth, with the ability to identify and seize business opportunities while managing financial risks.
• Capable of independently owning client relationships with occasional support from the Team Lead.
• Strong data analysis skills, including proficiency in v-lookups and pivot tables.
• Familiarity with the martech/adtech ecosystem and platform interconnectivity.
• Familiarity with planning tools (e.g., Roy Morgan, GWI, Pathmatics, Nielsen) highly regarded, but not required.

#LI-CX1

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

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