Senior Media Sales Planner

The Wall Street Journal; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Insurance Plans

Lifestyle Programs & Wellness

Education Benefits

Family Care & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Financial Health Programs

Cybersecurity Protection

Job summary

Dow Jones in NYC is seeking a Senior Media Sales Planner to join the Sales Planning team. You will help deliver advertising campaigns across digital, print, and events while ensuring pricing integrity and strategic plan delivery.

The role emphasizes analytical thinking, collaboration, and organization in a fast-paced environment. You'll work with cross-functional teams and contribute to training and onboarding initiatives.

Qualifications

• 5+ years in online advertising operations or planning.
• Experience with GAM or Operative ad serving systems.
• Strong analytical, collaborative, and organized work style.
• Excellent communication and project management skills.

Responsibilities

• Serve as resource in governance for the vertical planning team.
• Assist team with complicated client requests.
• Support planning team during media plan development.
• Identify resource challenges with planning manager/director.
• Assist onboarding and ongoing training of associate planners.
• Solid understanding of Dow Jones product offering and capabilities.
• Troubleshoot viewability, fraud, discrepancies and more.
• Provide proposal ideas and inventory solutions with pricing integrity.
• Produce sales proposals in OMS leveraging yield tools.
• Reserve campaigns in OMS after deal approval.
• Coordinate with sales and ad ops to launch campaigns and optimize.
• Use historical data to support strategic decisions for new programs.

Skills

Analytical

Collaborative

Organized

Communication

Project management

Education

BA/BS Degree preferred

Tools

GAM

Operative

Excel

Word

Job description

Senior Media Sales Planner

Location: NYC - 1211 Ave of the Americas

Time Type: Full time

Job Description

Job Description:

About the Team

Dow Jones Media Sales connects leading brands with influential audiences through our trusted portfolio, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Our teams across Sales, Marketing, Creative and Client Success work together to deliver innovative advertising solutions and exceptional client experiences across digital, print, video, audio, events and custom content

About the Role

We are looking for a solution driven candidate who would describe themselves as being analytical, collaborative and highly organized. The Sales Planning team is comfortable working in a deadline driven environment and being communicative about their deliverables. The most successful individuals understand how to prioritize their workload and can be agile and adapt quickly if an urgent matter arises. The team is focused on pricing integrity, media plan strategy and campaign delivery, but also on continued upskilling and leadership training and opportunities. By joining our global Sales Planning organization you will be a part of a diverse team where you will continue to learn, be challenged and work across the best-in-class advertising campaigns.

You Will:

• Serve as resource in support of the governance process for the vertical planning team members


• Assist team members in responding to complicated client requests


• Serve as a resource to the planning team during the media plan development process


• Collaborate with the planning manager and planning director to identify resource challenges within the vertical.


• Assist the planning manager on onboarding and ongoing training of associate planners and planners


• Solid understanding of Dow Jones product offering and operational capabilities


• Help team members understand how they can successfully identify and mitigate problems before they occur. Team should develop skills to troubleshoot viewability, fraud, discrepancies, and more.


• Continue to excel within Sales Planning Responsibilities including:


• Work with sales to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives while maintaining pricing integrity and inventory package strategy


• Produce sales proposals in order management system leveraging yield tools required


• Reserve campaigns in order management system once deal is approved


• Coordinate with the sales and ad ops teams to launch campaigns, and execute client optimizations so that revenue is maintained and balanced with client goals


• Utilize historical data to support strategic decisions in the creation of new programs

You Have:

• Ideally 5+ years working with an online advertising operations or planning team


• Experience using one or more internet ad serving system and order management systems (i.e. GAM, Operative, etc.) preferred


• Ability to work independently as well as with a team


• Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines


• Strong analytical, strategic, and creative problem solving skills


• Excellent communication and interpersonal skills in person, over email and on the phone


• Strong project management and organizational skills


• Detail-oriented and highly motivated


• Strong computer applications skills (Excel, Word)


• BA/BS College degree preferred

Our Benefits

• Comprehensive Healthcare Plans


• Paid Time Off


• Retirement Plans


• Comprehensive Insurance Plans


• Lifestyle Programs & Wellness Resources


• Education Benefits


• Family Care Benefits & Caregiving Support


• Commuter Transit Program


• Subscription Discounts


• Employee Referral Program


• Financial Health Programs


• Cybersecurity Protection

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put \"Reasonable Accommodation\" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Media Sales

Job Category:

Sales

Union Status:

Non-Union roleBase Pay Range: $70,000.00 - $90,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.