Senior Media Sales Planner

Dow Jones; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Healthcare plans

Paid time off

Retirement plans

Wellness resources

Commuter transit program

Subscription discounts

Employee referral program

Cybersecurity protection

Job summary

Dow Jones is seeking a solution-driven professional for its Sales Planning team in the United States. The role focuses on pricing integrity, media plan strategy, and campaign delivery while collaborating across Sales, Marketing, and Client Success to optimize revenue and client outcomes.

The ideal candidate is analytical, collaborative, and highly organized, with 5+ years in online ad operations or planning.

Qualifications

• 5+ years experience working with an online advertising operations or planning team.
• Experience using one or more internet ad serving systems and order management systems (i.e. GAM, Operative).
• Ability to work independently as well as with a team.
• Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines.
• Strong analytical, strategic, and creative problem solving skills.
• Excellent communication and interpersonal skills in person, over email and on the phone.
• Strong project management and organizational skills.
• Detail-oriented and highly motivated.

Responsibilities

• Serve as resource in support of the governance process for the vertical planning team members.
• Assist team members in responding to complicated client requests.
• Serve as a resource to the planning team during the media plan development process.
• Collaborate with the planning manager and planning director to identify resource challenges within the vertical.
• Assist the planning manager on onboarding and ongoing training of associate planners and planners.
• Solid understanding of Dow Jones product offering and operational capabilities.
• Help team members understand how they can successfully identify and mitigate problems before they occur.
• Team should develop skills to troubleshoot viewability, fraud, discrepancies, and more.
• Work with sales to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives while maintaining pricing integrity and inventory package strategy.
• Produce sales proposals in order management system leveraging yield tools required.
• Reserve campaigns in order management system once deal is approved.
• Coordinate with the sales and ad ops teams to launch campaigns, and execute client optimizations so that revenue is maintained and balanced with client goals.
• Utilize historical data to support strategic decisions in the creation of new programs.

Skills

Analytical

Collaborative

Organized

Communication

Project management

Excel

Education

5+ years experience in online advertising operations

Tools

GAM

Operative

Order management systems

Job description

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

Dow Jones Media Sales connects leading brands with influential audiences through our trusted portfolio, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily. Our teams across Sales, Marketing, Creative and Client Success work together to deliver innovative advertising solutions and exceptional client experiences across digital, print, video, audio, events and custom content

About the Role:

We are looking for a solution driven candidate who would describe themselves as being analytical, collaborative and highly organized. The Sales Planning team is comfortable working in a deadline driven environment and being communicative about their deliverables. The most successful individuals understand how to prioritize their workload and can be agile and adapt quickly if an urgent matter arises. The team is focused on pricing integrity, media plan strategy and campaign delivery, but also on continued upskilling and leadership training and opportunities. By joining our global Sales Planning organization you will be a part of a diverse team where you will continue to learn, be challenged and work across the best-in‑class advertising campaigns.

You Will:

• Serve as resource in support of the governance process for the vertical planning team members
• Assist team members in responding to complicated client requests
• Serve as a resource to the planning team during the media plan development process
• Collaborate with the planning manager and planning director to identify resource challenges within the vertical.
• Assist the planning manager on onboarding and ongoing training of associate planners and planners
• Solid understanding of Dow Jones product offering and operational capabilities
• Help team members understand how they can successfully identify and mitigate problems before they occur. Team should develop skills to troubleshoot viewability, fraud, discrepancies, and more.
• Continue to excel within Sales Planning Responsibilities including:
• Work with sales to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives while maintaining pricing integrity and inventory package strategy
• Produce sales proposals in order management system leveraging yield tools required
• Reserve campaigns in order management system once deal is approved
• Coordinate with the sales and ad ops teams to launch campaigns, and execute client optimizations so that revenue is maintained and balanced with client goals
• Utilize historical data to support strategic decisions in the creation of new programs

You Have:

• Ideally 5+ years working with an online advertising operations or planning team
• Experience using one or more internet ad serving system and order management systems (i.e. GAM, Operative, etc.) preferred
• Ability to work independently as well as with a team
• Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines
• Strong analytical, strategic, and creative problem solving skills
• Excellent communication and interpersonal skills in person, over email and on the phone
• Strong project management and organizational skills
• Detail-oriented and highly motivated
• Strong computer applications skills (Excel, Word)
• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Lifestyle Programs & Wellness Resources
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
• Cybersecurity Protection

Learn more about all our US benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

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Job Category:

Union Status:

Non-Union role

Base Pay Range: $70,000.00 - $90,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.