Senior Media Relations Strategist

10100 Children's Hospital; United States; On-site; USD 82,000 - 137,000; Full time

Benefits offered by this job

Health coverage

Generous paid time off

401(k) and retirement plan

Life insurance

Job summary

Children's National Hospital in Silver Spring, MD seeks a Senior Media Relations Specialist to lead planning, execution and evaluation of media and public relations activities for national and regional impact.

You will develop proactive PR plans, coordinate with marketing and digital teams, manage reporter relationships, prepare press materials, and mentor interns while maintaining high standards of accuracy and AP style.

Qualifications

• Bachelor's degree required; Master's preferred.
• Experience in planning and executing public relations, marketing, advertising and digital communications strategies.
• Excellent writing across web, social media, marketing and traditional media; editing for all audiences.
• Strong understanding of online communications tools and platforms.
• Experience with media distribution platforms and research/evaluation tools.

Responsibilities

• Develops and implements proactive PR plans for marquee services and events.
• Writes and edits media materials including press releases and talking points.
• Maintains relationships with reporters and builds new ones through pitching and media requests.
• Collaborates with marketing and digital leadership and internal communications to execute multi-platform plans.

Skills

PR strategy

Marketing strategy

Digital communications

AP Style

MS Office

Education

Bachelor's Degree

Master's Degree

Tools

Media platforms

Job description

Children's National Hospital in Silver Spring, MD seeks a Senior Media Relations Specialist to lead planning, execution and evaluation of media and public relations activities for national and regional impact.

You will develop proactive PR plans, coordinate with marketing and digital teams, manage reporter relationships, prepare press materials, and mentor interns while maintaining high standards of accuracy and AP style.