Senior Media Relations Strategist

Children's National Medical Center; Silver Spring (MD); On-site; USD 82,000 - 137,000; Full time

Benefits offered by this job

Health coverage

Paid time off

401(k) plan

Life insurance

Tuition assistance

Commuter benefits

Job summary

Children’s National Health System is seeking a Senior Media Relations Specialist to lead national and regional PR activities for marquee services. You will craft compelling press materials, manage media inquiries, and build strong relationships with reporters while coordinating with marketing, digital leadership, and internal communications.

The role requires a strategic thinker with 5+ years in public relations, excellent AP style writing, and the ability to drive multi-platform campaigns in a

Qualifications

• Experience developing public relations, marketing, advertising and digital communications strategies.
• Excellent written communication skills, including writing for web, social media, marketing and traditional media and editing for all audiences.
• Strong understanding of online communications and tools.
• Experience with media distribution platforms and research and evaluation tools for marketing, advertising, web and media relations.
• Ability to display initiative, work autonomously, and offer solutions to problems.
• Consistently able to display independent thinking and assume responsibility for projects.
• Displays sound judgment and is able to make independent decisions guided by the business goals of the department and organization.
• Ability to work in a fast-paced environment, to manage multiple projects simultaneously and to prioritize workload.
• Excellent verbal and written communication skills, including AP Style. Knowledge of MS Office.

Responsibilities

• Develops and implements national/regional proactive PR plans for marquee and differentiating services and events.
• Manages and prioritizes across responsibilities: assigned service lines, incoming media calls, pitches, opportunistic stories, etc.
• Writes and edits media materials, ranging from press releases, talking points, media advisories, messages
• Maintains existing relationships with reporters, while building relationships with new reporters, through incoming media requests and proactive pitching
• Coordinates and supports media team involvement in any institutional events, establishing themselves as a reliable member on the team
• In collaboration with the Manager and Director, develop and execute PR plans for specific assigned priority services
• Meets regularly with leadership, service physicians, and clinical staff, building strong relationships within the service
• Identifies potential media story opportunities and works proactively with the Manager and Director to develop and execute an integrated media strategy and messages
• Monitors news coverage of relevant priority services, proactively identifying communication opportunitiesDevelops service line and spokespeople media analyses as necessary
• Serve as a consultant to various teams and committees in developing and executing public relations and communications strategies
• Recommend and implement strategies and tactics to meet team's goals and enhance Children's strategic goals
• Collaborates and shares service line information with the internal, web, and marketing teams
• Collaborates with peers, reporting out to the Manager, on the recruitment and management of the department's interns
• Participates in special projects such as high-profile visits and tours that require the support of the media relations team
• Identify, develop and media train key physicians and other speakers to become go-to quotable sources for media.

Skills

PR strategy

Media relations

Writing: AP style

Digital communications

Media monitoring

Team collaboration

Problem solving

Prioritization

Education

Bachelor's degree

Master's degree

Job description

Children’s National Health System is seeking a Senior Media Relations Specialist to lead national and regional PR activities for marquee services. You will craft compelling press materials, manage media inquiries, and build strong relationships with reporters while coordinating with marketing, digital leadership, and internal communications.

The role requires a strategic thinker with 5+ years in public relations, excellent AP style writing, and the ability to drive multi-platform campaigns in a