Senior Media Relations Leader for Law Firm PR

SourcePro Search, LLC; Washington (District of Columbia); On-site; USD 150,000 - 180,000; Full time

Job summary

SourcePro Search, LLC in Washington, DC is seeking a seasoned Media Communications Manager to lead the firm’s media relations strategy and elevate its national profile. The role focuses on securing top placements and shaping the firm’s narrative across legal and business media.

You will draft press materials, train spokespeople, monitor coverage, and collaborate with attorneys and marketing to promote thought leadership and events.

Qualifications

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
• 7–10 years of media relations experience, preferably in a law firm or professional services environment.
• Deep understanding of legal media landscape (e.g., Law360, Bloomberg Law, The American Lawyer) and national outlets.
• Proven track record of securing high-profile media placements and managing complex PR initiatives.
• Excellent writing, editing, and interpersonal skills.
• Confidence, sound judgment, and professionalism when dealing with senior stakeholders and press.

Responsibilities

• Develop and lead the firm’s media relations strategy, proactively securing placements in key legal, business, and national media outlets.
• Serve as the primary point of contact for media inquiries, managing crisis communications and sensitive matters with discretion.
• Draft and edit press releases, media pitches, op-eds, talking points, and executive communications.
• Cultivate strong relationships with journalists, editors, and industry influencers.
• Collaborate closely with attorneys, leadership, and marketing teams to identify story opportunities and promote the firm’s thought leadership.
• Monitor media coverage and provide regular reporting and analytics.
• Lead media training for spokespeople and prepare firm leaders for interviews and public speaking engagements.
• Support strategic communications plans tied to firm announcements, practice growth, rankings, and events.

Skills

Media relations

Crisis communications

Press writing

Stakeholder relations

Media monitoring

Media training

Executive communications

Story opportunities

Education

Bachelor's degree in Communications, Journalism, Public Relations, or a related field

Job description

SourcePro Search, LLC in Washington, DC is seeking a seasoned Media Communications Manager to lead the firm’s media relations strategy and elevate its national profile. The role focuses on securing top placements and shaping the firm’s narrative across legal and business media.

You will draft press materials, train spokespeople, monitor coverage, and collaborate with attorneys and marketing to promote thought leadership and events.