Sports Social Lead — Strategy, Live Coverage & Content

DAZN; United States; Hybrid; USD 85,000 - 100,000; Full time

Benefits offered by this job

Paid time off

Health benefits

401(k) plan

Parental leave

Job summary

DAZN seeks a Social Media Manager to lead multisport social coverage, directing internal creators and coordinating cross-functional teams across major events and rights portfolios. The role combines strategic planning with hands-on content creation, live coverage, and performance-driven storytelling, offering hybrid work on-site in New York and opportunities to shape DAZN's social voice.

The candidate should bring strong editorial judgment, leadership, and a track record of growing engagement

Qualifications

• Proven experience leading social teams within sports or media environments.
• Strong multi-sport editorial knowledge across major sports.
• Experience managing internal content creators and scheduling coverage across multiple simultaneous priorities.
• Clear understanding of how sport-specific social handles and generalist brand handles work together.
• Confidence creating end-to-end social content alongside your team.
• Strong strategic thinking paired with hands-on execution.
• Deep understanding of social programming, live coverage, and platform dynamics.
• Calm, decisive leadership in fast-paced, live sports environments.

Responsibilities

• Plan and coordinate coverage across sport-specific priority handles and the @DAZN handle.
• Own the programming strategy for the social team, ensuring creators are scheduled effectively across key events, fights, and matchdays.
• Program the @DAZN handle to amplify major moments and stories across DAZN's rights portfolio.
• Ensure the team can flex across sports depending on calendar, priorities, and live moments.
• Act as an editorial decision-maker during live events, ensuring fast, accurate, and platform-native publishing.
• Create content yourself — filming, editing, posting, and clipping live feeds.
• Work closely with sport-specific social leads, Editorial, Creative, Marketing, and Production teams.
• Use performance insights to optimise coverage plans, internal creator deployment, and content mix.

Job description

DAZN seeks a Social Media Manager to lead multisport social coverage, directing internal creators and coordinating cross-functional teams across major events and rights portfolios. The role combines strategic planning with hands-on content creation, live coverage, and performance-driven storytelling, offering hybrid work on-site in New York and opportunities to shape DAZN's social voice.

The candidate should bring strong editorial judgment, leadership, and a track record of growing engagement