Senior Media Planner & Buyer: Cross-Channel Growth

Sazerac Company; United States; On-site; USD 99,000 - 148,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401K

Paid time off

Job summary

Sazerac Company seeks a senior Media Planner - Buyer to lead strategic, full-funnel media plans across ATL, digital paid, and performance channels for our US portfolio. You will work with Brand and COE teams to build integrated plans within budget, optimize performance, and drive profitability.

Responsibilities include negotiating with Disney, Netflix, and NBC; managing Google/Meta/TikTok campaigns; coordinating earned media with PR and influencers; and guiding junior staff as needed.

Qualifications

• Bachelor's degree in business, marketing or related field.
• 8 years of hands-on experience in media planning and buying.
• Strong planning and organizational skills.
• Excellent communication, negotiation, influencing, and follow-up skills.
• Ability to drive results in a complex, high-growth company.
• Ability to manage multiple projects and channels simultaneously.
• Proven track record in independently planning and leading large media projects.
• Digital paid media experience across Google, Meta, and TikTok.
• Performance media experience driving paid traffic and bookings to homeplaces and digital ecosystems.
• Earned media amplification through PR, influencers, and partnerships.
• Strong media vendor and partnership management experience.
• ATL/traditional media planning and buying with major partners such as Disney, Netflix, NBC.

Responsibilities

• Grow sales volume while optimizing cost of goods and overheads.
• Ensure all team members are informed of issues and events.
• Exceed expectations across customer segments and address requests and complaints.
• Seek incremental or breakthrough improvements to processes and products.

Skills

Media planning & buying

Digital paid media

Earned media amplification

Vendor/partnership management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in business/marketing

Tools

Google Ads

Meta Ads

TikTok for Business

Job description

Sazerac Company seeks a senior Media Planner - Buyer to lead strategic, full-funnel media plans across ATL, digital paid, and performance channels for our US portfolio. You will work with Brand and COE teams to build integrated plans within budget, optimize performance, and drive profitability.

Responsibilities include negotiating with Disney, Netflix, and NBC; managing Google/Meta/TikTok campaigns; coordinating earned media with PR and influencers; and guiding junior staff as needed.