Senior Media Planner – Automotive, Flexible Time Off

Publicis Groupe; Birmingham (AL); On-site; USD 50,000 - 63,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Martin Retail Group, part of Publicis Groupe, is seeking an experienced Media Planner to join our growing Media Planning team. The role focuses on developing integrated media plans for Tier 2 automotive clients and coordinating with planners and account managers to ensure flawless execution.

The ideal candidate brings five years of experience, strong analytical skills, proficiency with syndicated research tools, and excellent Excel/PowerPoint abilities.

Qualifications

• Five years of relevant experience.
• Experience with media math basics and planning software.
• Outstanding written/verbal communication and organizational skills.
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency.
• Skilled in the use of Excel and PowerPoint.
• Ability to make presentations or interested in learning and honing these skills.

Responsibilities

• Develop integrated media plans for Tier 2 automotive clients.
• Facilitate the presentation and execution of media plans and manage revisions.
• Ensure media plan aligns with national/regional agency.
• Analyze media alternatives and make recommendations based on current strategic direction.
• Provide agency point of view on new media opportunities.
• Work closely with planning supervisor and account manager.

Skills

Media planning

Syndicated research familiarity

Presentation ability

Tools

Scarborough

Nielsen

SQAD

Reach/Frequency

Excel

PowerPoint

Job description

Martin Retail Group, part of Publicis Groupe, is seeking an experienced Media Planner to join our growing Media Planning team. The role focuses on developing integrated media plans for Tier 2 automotive clients and coordinating with planners and account managers to ensure flawless execution.

The ideal candidate brings five years of experience, strong analytical skills, proficiency with syndicated research tools, and excellent Excel/PowerPoint abilities.