Associate Media Director, Brand
Finn Partners
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Job summary
FINN Partners, a leading global public relations and communications agency, seeks an Associate Media Director, Brand, to drive brand media strategy and planning across healthcare accounts. You’ll lead local, national, and global plans, and collaborate with the Performance Media team to deliver integrated campaigns.
You will manage and develop Media Planners, guide negotiations and KPIs, and work closely with Account and Strategy teams to align media with client objectives.
Qualifications
- Bachelor's degree or equivalent experience.
- 7–10 years of media or advertising agency experience.
- Proven experience leading integrated brand media plans across multiple accounts and channels.
- Experience planning and buying local and regional broadcast, audio, and OOH alongside national digital campaigns.
- Healthcare or health system media experience preferred.
- Experience managing and developing planners, including performance reviews.
- Fluency in media measurement and analytics with data-driven optimization.
- Strong judgment under pressure and trust-building.
- Experience partnering with performance media to integrate brand and performance plans.
- Strong presentation skills for senior client audiences.
- Spanish-language or multicultural media planning a plus.
Responsibilities
- Lead brand media strategy and planning across multiple client accounts, connecting channel choices to business objectives.
- Serve as the primary media lead in client meetings, presenting plans and results to senior stakeholders.
- Partner with Performance Media to build plans as a single integrated system.
- Contribute insights to strategy briefs with cross-functional teams.
- Oversee end-to-end campaign delivery from planning to reporting.
- Lead vendor negotiations for rates and added value.
- Define KPIs and measurement frameworks and translate results into optimization recommendations.
- Own quality control of plans, estimates, IOrders, and reports by your team.
- Manage and develop Media Planners, including performance reviews and promotions.
- Support the Director of Brand Media on new business from ideation to pitch.
- Champion adoption of agency planning/buying/workflow platforms.
- Coordinate with Account leads on client direction while mentoring team development.
Skills
Education
Tools
Job description
As Associate Media Director, Brand, you will lead brand media strategy and planning across a portfolio of client accounts, including a core group of healthcare and health system clients. You will own local, national and global plans from brief through measurement, serve as the day-to-day media lead for clients, and partner with the Performance Media team to build every plan as one connected system.
You will plan across brand media channels including but not limited to premium video (linear/CTV/streaming), programmatic video and display (DSP), audio, OOH, brand partnerships, and custom activations. You will directly manage and develop Media Planners on your accounts and contribute to new business alongside the Director of Brand Media.
- Lead brand media strategy and planning across multiple client accounts, connecting channel choices directly to client business objectives
- Serve as the primary media lead in client meetings, presenting plans, recommendations, and results to senior client stakeholders
- Partner with the Performance Media team to build every plan as one integrated system, aligned to a single business outcome
- Contribute media landscape and channel insight to strategy briefs, working with Account, Strategy, and Creative from the earliest stages of planning
- Oversee end-to-end campaign delivery, from planning and negotiation through trafficking, pacing, billing, and reporting
- Lead vendor negotiations for rates, positioning, added value, and custom opportunities
- Define KPIs and measurement frameworks for brand campaigns, and translate results into clear optimization recommendations
- Own quality control on plans, estimates, insertion orders, and reports produced by your team
- Manage and develop Media Planners: set goals, delegate, review work, conduct performance reviews, and provide input on promotion and compensation
- Support the Director of Brand Media on new business, from strategic ideation through plan development and pitch presentation
- Champion adoption of the agency's planning, buying, and workflow platforms to improve team speed and accuracy
- Coordinate with Account leads on day-to-day client direction, while retaining ownership of your team's development and quality standards
- Stay current on media trends and bring new points of view to clients and internal teams
- Bachelor's degree or equivalent experience
- 7–10 years of media or advertising agency experience
- Proven experience leading integrated brand media plans across multiple accounts and both traditional and digital channels
- Experience planning and buying local and regional broadcast, audio, and OOH alongside national digital campaigns
- Healthcare or health system media experience strongly preferred
- Experience managing and developing planners, including performance reviews
- Fluency in media measurement and analytics, with a track record of using data to drive optimization
- A track record of gaining trust through sound judgment, including under pressure
- Experience partnering with performance media counterparts to build integrated plans across brand and performance
- Strong presentation skills, with the ability to translate media strategy for senior client audiences
- Experience planning Spanish-language or multicultural media a plus
- G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
- Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
- Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
- Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
- Experience with social listening and publishing platforms such as Sprout Social, or similar tools, given Brand Media's ownership of brand social
- Familiarity with media plan management and workflow platforms such as Bionic, Mediaocean, or Basis, or similar tools
- Google Marketing Platform (Campaign Manager, Google Analytics, Looker Studio)
- Working knowledge of paid social, paid search, and self-serve platforms (Meta, LinkedIn, Google Ads) to inform how brand strategy translates across the full media ecosystem
- Ability to use zero-, first-, second-, and third-party data to inform planning decisions
- Ability to conduct critical analysis and identify key insights
- Strong written, verbal, and visual communication skills
- Solid project management and organizational skills
- High level of accuracy and attention to detail
Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone preferred to best align with team collaboration hours.
- Competitive salary, health, dental, and vision insurance
- 401(k)
- Generous PTO policy, plus paid holidays
- Wellness stipend for physical and mental health programs
#LI-DS1 #LI-REMOTE
Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has become one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s Most Innovative Companies, PRovoke Media’s 100 Best Agencies in the U.S., 60 Best Agencies in Europe, and Midsize Agency of the Year in 2022, FINN’s success is a result of organic client growth combined with integrating new companies and new people into the agency through a common philosophy. With approximately 1,300 professionals across 37 locations, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.
Headquartered in New York, FINN operates in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison (Wisc.), Manila, Melbourne, Mumbai, Munich, Nashville, Orange County (Calif.), Paris, Portland (Ore.), San Diego, San Francisco, Seattle, Singapore, Sydney, Vancouver (Wash.), Washington D.C. and Yangon. For more information, visit finnpartners.com and follow us on LinkedIn (@finnpartners).
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