Senior Media Planner

Omnicom; New York (NY); Hybrid; USD 50,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare Flexible Spending Account

Dependent Care Flexible Spending账户

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance benefits

Job summary

Omnicom Media in New York is seeking a Senior Media Planner to move from execution to strategic ownership. You will lead conversations with clients and drive momentum, while shaping data-informed media plans across channels.

You’ll own strategy development, plan optimization, and cross-functional collaboration, partnering with Data & Analytics, Media Tech, and Operations teams. The role emphasizes proactive thinking, risk spotting, and clear communication in a fast-paced environment.

Qualifications

• Bachelor’s degree in Advertising/Marketing, Communications, or Business preferred.
• 3.5–4 years of media planning experience; pharma vertical a plus.
• Strong presentation and communication skills.
• Ability to analyze data and translate into action.
• Proficiency in Excel and PowerPoint.
• Ability to manage multiple projects in a fast-paced environment.
• Confidence to speak up and contribute ideas.

Responsibilities

• Contribute to the development of full-funnel media strategies across channels.
• Translate brand objectives into tactical media recommendations.
• Analyze competitive insights and research to inform planning decisions.
• Partner with team leadership to build integrated, data-informed plans.
• Own media flowcharts and budget allocations with accuracy and accountability.
• Monitor plan performance in collaboration with Data & Analytics, Media Tech & Operations and Biddable teams.
• Identify optimization opportunities and recommend adjustments.
• Maintain planning tools and documentation with precision.
• Lead client meetings and internal cross-discipline status calls.
• Present plan updates and explain strategic recommendations clearly.
• Serve as key liaison between Planning, PM, Data & Analytics, Meda Tech & Operations and Biddable teams.
• Think ahead and anticipate business needs.
• Bring thoughtful perspectives to planning discussions.
• Confidently communicate brand knowledge and media rationale.
• Proactively flag risks, opportunities and gaps.

Skills

Strong presentation and communication

Data analysis and actionable insights

Excel

PowerPoint

Multi-project management

Confident ideation and participation

Education

Bachelor’s degree in Advertising/Marketing/Communications/Business

Tools

Excel

PowerPoint

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

About Us

SSCG Media Group is one of the largest full-service, 100% pharma-focused strategic media planning and buying groups in the world — andwe’reproud to be part of Omnicom Media.

Buthere’swhat really matters:

We’rea team that believesgreat workstarts with curious minds, collaborative energy, and people whoaren’tafraid to speak up. Our values — Substance, Style, Conviction, and Grace — guide how we show up for our clients and for each other.

We move fast. We support each other. We grow talent.

We are committed to providing meaningful growth opportunities and early ownership for our team members.

Who You Are

As aSeniorMedia Planner, you move from executionand planningsupport to strategic ownership.

You’renot justmaintainingthe plan —you’rehelping shape it.
You’re not just taking notes —you’releading conversations.
You’re not just tracking deadlines —you’redriving momentum.

You’reautonomous, strategic,andaccountable.You will serve as a day-to-day point of contact for your clients.

WhatYou’llOwn

Strategy & Plan Development

You help set the pace for the team.

You’llconnect the “why” behind the plan and not just the “what”

• Contribute to the development of full-funnel media strategies across channels

• Translate brandobjectivesinto tactical media recommendations

• Analyze competitive insights and research to inform planning decisions

• Partner with teamleadershipto build integrated, data-informed plans

Plan Management & Optimization

You’llexhibitconfidence managing both details and performance impact.

• Own media flowcharts and budget allocations with accuracy and accountability

• Monitor plan performance in collaborations with Data & Analytics, Meda Tech & Operations and Biddable (Search, Social & Programmatic) teams

• Identifyoptimization opportunities and recommend adjustments

• Maintain planning tools and documentation with precision

Client & Cross-FunctionalCollaboration

Youdrivethe client conversation

• Lead client meetings and internal cross-discipline status calls

• Present plan updates and explain strategic recommendations clearly

• Serve as key liaison between Planning,Project Management,Data & Analytics, Meda Tech & Operations and Biddable (Search, Social & Programmatic) teams

Strategic Presence& Ownership

Your voice carries weight in shaping decisions

• Think ahead andanticipatebusiness needs

• Bring thoughtful perspectives to planning discussions

• Confidently communicate brand knowledge and media rationale

• Proactively flag risks,opportunitiesand gaps

What You Bring

• Bachelor’s degree (Advertising/Marketing, Communications, or Business preferred)

• 3.5-4years of media planning experience (Pharma vertical is a plus!)

• Strong presentation and communication skills

• Ability to analyze data and translate into action

• Comfort managing budgets and planning documents

• Proficiencyin Excel andPowerPoint

• Ability to manage multiple projects in a fast-paced environment

• Confidence to speak up and contribute to ideas

Why This Role Is aBIG deal

This is where you:

• Shapestrategy

• Gain real client-facing experience

• Develop strategic confidence

• Prepare forsupervisorygrowth

This is where your career shifts from execution to influence.

Ifyou’reready to elevate your thinking and make a measurable impact, this is the right next move for you!

#LI-KC2

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$50,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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