Senior Media Planner

BBC Group and Public Services; Los Angeles, Northern (CA, KY); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

100% Employer-Paid Medical and Dental

Generous Paid Time Off

Flexible, Hybrid Working Arrangements

Work/life balance

Free Retirement Consulting

Pet Insurance

Job summary

BBC Studios in Los Angeles is seeking a Senior Media Planner to support the New & Growth Ad Sales team with omnichannel planning across digital, audio, social, linear and programmatic environments.

You will develop comprehensive media strategies, optimize performance, and collaborate with Ad Operations and Client Success to ensure advertiser objectives are met from pre-sale strategy through post-sale execution.

Qualifications

• 4+ years in digital media planning or advertising support.
• Experience with omnichannel planning across digital, audio, social, linear and programmatic environments.
• Highly organized with attention to detail and ability to manage multiple campaigns.
• Strong communication and collaboration skills.
• Proficiency in Excel; experience with advertising tools/platforms a plus.

Responsibilities

• Respond to RFPs with cross-channel, audience-first media strategies.
• Lead strategic responses to New & Growth RFPs across channels.
• Own channel mix recommendations and budget allocation decisions.
• Review insertion orders and ensure proper launch setup; collaborate with Ad Operations and Client Success.

Skills

Omnichannel planning

Campaign optimization

Excel proficiency

Strategic thinking

Cross-functional collaboration

Tools

Google Ad Manager

Operative.One

Salesforce

Job description

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio, and digital content. At Digital News & Streaming, our ambition is to entertain, educate, and inspire through world-class journalism in all forms. Our reporting takes you across the world and then provides the tools to live a more informed and fulfilled life.

JOB PURPOSE

The Senior Media Planner will provide end-to-end sales support to the New & Growth Ad Sales team with a strong emphasis on publisher-led, omnichannel planning across digital, audio, social, linear, and programmatic environments. This role brings deep understanding of a premium publisher ecosystem and audience driven storytelling to deliver integrated, high-impact advertiser solutions.

As a Senior Media Planner, this role plays a critical part in developing comprehensive media strategies, optimizing performance, and securing successful outcomes for BBC’s clients and their objectives. The Senior Media Planner is based in the Los Angeles office and reports to the Manager, Media Strategist & Planning.

This role supports the full campaign lifecycle, from pre-sale strategy through post-sale execution, ensuring that advertiser objectives are met through thoughtful planning, seamless execution, and strong cross-functional collaboration.

KEY RESPONSIBILITES

Pre-Sale (Strategic Planning and Publisher Expertise):

• Support Sales by responding to RFPs with cross-channel, audience-first media strategies that align BBC’s suite of offerings with advertiser goals
• Lead the development of strategic responses to New & Growth RFPs across digital, social, audio, linear, and programmatic channels, leveraging BBC’s premium content, products, and first party data
• Own channel mix recommendations and budget allocation decisions, grounded in audience insights and performance data
• Provide strategic POVs on packaging, pricing, and inventory utilization to maximize revenue and performance
• Act as a subject matter expert on BBC offerings, proactively introducing new opportunities and innovative solutions to clients and internal stakeholders

Post-Sale (Execution and Optimization):

• Review insertion orders and provide final sign-off on plans to ensure alignment with strategic intent and client objectives
• Book campaigns in order management systems and ensure proper launch set up in partnership with Ad Operations and Client Success teams
• Own reporting and optimization strategy, translating performance data into actionable recommendations and mid-flight adjustments

KNOWLEDGE, SKILLS, TRAINING AND EXPERIENCE

• 4+ years of experience in digital media planning, sales planning, or advertising support, preferably within a publisher environment
• Strong understanding of omnichannel media planning, including digital, audio, linear, social, and programmatic advertising
• Highly organized with exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Strategic mindset with strong communication and collaboration skills
• Proficiency in Excel required and experience with advertising tools/platforms a plus (i.e. Google Ad Manager, Operative.One, Salesforce, etc.

BENEFITS AND PERKS

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance

COMPENSATION

The anticipated annual base salary for this position is $75,000-$85,000 dependent on experience & market conditions. This range does not include bonus compensation or other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.