Senior Media Manager

SalaryGuide; United States; À distance; USD 90 000 - 110 000; Plein temps

Avantages offerts par ce poste

Full-time remote work with benefits

Culture of creativity and inclusion

Résumé du poste

City Cast in the United States is seeking a Senior Media Manager for a fully remote role. You will own campaign execution across Meta, TikTok, Reddit, and programmatic DSPs, turning plans into audiences, placements, schedules, and budgets to grow local audiences.

This hands-on senior role requires 6–8 years of paid media experience, deep experience with Meta and TikTok campaigns, knowledge of Reddit Ads and at least one DSP, and the ability to explain results clearly to city teams and the Senior

Qualifications

• 6–8 years of hands-on paid media experience in agency, in-house, or both.
• Deep, recent experience running Meta and TikTok campaigns.
• Working knowledge of Reddit Ads and at least one programmatic DSP.
• Ability to manage budgets across campaigns/markets and improve performance.
• Strong analytical and spreadsheet skills; able to explain results to non-marketers.

Responsabilités

• Turn campaign plans into audiences, placements, schedules, and budgets; handle requests from city teams through reporting.
• Build, launch, and manage campaigns in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.
• Own targeting, bidding, pacing, and budgets across local markets; optimize daily and weekly; reallocate spend as needed.
• Test creative, audiences, placements, and landing pages; brief and collaborate with creative teams on platform-native ads.
• Set up and maintain tracking, pixels, conversion events, and UTMs.
• Partner with the Senior Data Analyst on reporting covering CPA, ROAS, cost per subscriber, and reach; deliver weekly/monthly updates.
• Monitor privacy updates and platform changes; explain implications for City Cast.

Connaissances

Paid media experience

Campaign optimization

Performance reporting

Analytical skills

Clear communication

Collaboration with analysts

Outils

Meta Ads Manager

TikTok Ads Manager

Reddit Ads

The Trade Desk

DV360

StackAdapt

Description du poste

City Cast is hiring a Senior Media Manager for a full-time, remote role in the United States, with a stated salary range of $90,000-$110,000 depending on experience.

Turn paid media budgets into local audience growth across Meta, TikTok, Reddit, and programmatic platforms. This is a hands-on senior role for someone with 6-8 years of experience who can build campaigns, improve performance, and explain the results clearly.

Role Snapshot

• Title: Senior Media Manager
• Company: City Cast
• Location: United States, remote
• Employment type: Full-time
• Level: Senior, hands-on role
• Experience: 6-8 years in paid media
• Salary: $90,000-$110,000, depending on experience

Company Overview

City Cast is a network of daily local news podcasts, newsletters, and websites that help people connect with their communities. It serves cities across the country and is an affiliate of Graham Holdings. Its workplace values include diversity, integrity, kindness, flexibility, and humor.

About the Role

The Marketing Director sets the strategy; you turn those plans into campaigns that attract new listeners and readers. You will own campaign execution, optimization, and reporting across local markets, working with city teams and the Senior Data Analyst to understand performance and explain what is driving audience growth.

Responsibilities

• Turn campaign plans into audiences, placements, schedules, and budgets. Handle one-off paid requests from city teams, from strategy and setup through reporting.
• Build, launch, and manage campaigns in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.
• Own targeting, bidding, pacing, and budgets across local markets. Optimize daily and weekly, reallocating spend and adjusting creative, bids, and audiences based on results.
• Test creative, audiences, placements, and landing pages, and document what you learn. Brief and collaborate with creative teams on platform-native ads.
• Set up and maintain tracking, pixels, conversion events, and UTMs.
• Partner with the Senior Data Analyst on reporting covering CPA, ROAS, cost per subscriber, and reach. Deliver weekly and monthly updates with clear takeaways for city and network teams.
• Monitor privacy updates, new ad products, and platform changes, and explain their implications for City Cast.

Qualifications

• 6-8 years of hands-on paid media experience, including execution, optimization, and reporting, gained in an agency, in-house, or both.
• Deep, recent experience running Meta and TikTok campaigns, plus working knowledge of Reddit Ads and at least one programmatic DSP, such as The Trade Desk, DV360, or StackAdapt.
• A record of managing meaningful budgets across multiple campaigns or markets and improving performance.
• Comfort with pixels, conversion APIs, UTMs, attribution, and measurement limitations.
• Strong analytical and spreadsheet skills, experience partnering with analysts or data teams, and the ability to explain results to non-marketers.
• Clear, kind communication and curiosity about local news and its audiences.

Nice to have

• Experience marketing podcasts, newsletters, or subscription media products.
• Experience with audio, CTV, or podcast advertising, including platforms such as Spotify Ads, Pocket Casts, or Overcast.
• Familiarity with geo-targeted campaigns across multiple markets.

City Cast encourages you to apply even if you do not meet every qualification. It values how you think over a résumé that matches every item.

Compensation and Benefits

• Salary range of $90,000-$110,000, depending on experience.
• Full-time remote work with excellent benefits.
• A culture of creativity and inclusion.

City Cast is an equal opportunity employer committed to excellence through diversity and encourages people from diverse backgrounds and traditions to apply.