Senior Media Manager

City Cast; United States; Hybrid; USD 90,000 - 110,000; Full time

Job summary

City Cast is hiring a Senior Media Manager to execute, optimize, and report on paid campaigns across Meta, TikTok, Reddit, and programmatic DSPs. You’ll turn plans into builds, optimize budgets, and clearly tell the performance story with our data analyst.

This hands-on role requires 6–8 years of paid media experience, platform proficiency, strong analytics, and stellar communication across city teams. Remote, full-time with competitive benefits and a $90k–$110k salary.

Qualifications

• 6-8 years hands-on paid media experience.
• Experience running campaigns in Meta and TikTok; knowledge of Reddit Ads and at least one programmatic DSP.
• Budget management across multiple campaigns or markets.
• Comfort with measurement: pixels, conversions, UTMs, attribution.
• Strong analytical skills and ability to partner with data teams.
• Clear, concise communication and ability to explain results to non-marketers.
• Curiosity about local news and audiences.

Responsibilities

• Turn campaign plans into builds: audiences, placements, flighting, budgets.
• Manage end-to-end campaigns in Meta, TikTok, Reddit, and programmatic DSPs.
• Own targeting, bidding, pacing, and budgets across markets.
• Optimize daily/weekly: adjust budgets and bids based on data; run tests.
• Collaborate with city teams to deliver local goals.
• Set up tracking, UTMs, and regular performance reporting with the data analyst.

Skills

Paid media

Campaign optimization

Data reporting

Clear communication

Analytical thinking

Stakeholder collaboration

Curiosity about local news

Tools

The Trade Desk

DV360

StackAdapt

Meta Ads Manager

TikTok Ads Manager

Reddit Ads

Job description

We're hiring a Senior Media Manager to execute, optimize, and report on the paid campaigns that help new listeners and readers find City Cast. Our Marketing Director sets the strategy; you'll turn those plans into campaigns that perform - building, launching, and tuning them across programmatic, Meta, TikTok, Reddit, and whatever platform earns its spot next. Then you'll tell us, clearly and often, how it's going.

This is a hands-on senior role. You'll be the person who knows our numbers cold, spots what's working (and what quietly isn't), and works with our data analyst to explain it to our teams in plain English. If you love the puzzle of turning a budget into real audience growth - city by city - we'd love to talk.

Deadline to apply: November 10, 2026

What you'll do

Bring the plan to life

• Take campaign plans from the Marketing Director and turn them into builds: audiences, placements, flighting, and budgets.
• Handle small, one-off paid requests from individual cities, from strategy and setup through reporting.
• Flag what the data is telling you: where spend could shift, what's worth testing next, and what to pull back on.
• Partner with our city teams to understand what they need (more listeners in Denver, more newsletter sign-ups in Nashville) and make sure campaigns deliver.

Run and optimize the campaigns

• Set up, launch, and manage campaigns end to end in Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and our programmatic DSP(s).
• Own targeting, bidding, pacing, and budget management across a portfolio of local markets.
• Optimize daily and weekly: shift budgets, refresh creative, and adjust bids and targeting based on the data.
• Test constantly - creative, audiences, placements, landing pages - and keep a running log of what we learned.
• Brief and collaborate with creative on ads that feel native to each platform.

Measure and report

• Set up and maintain tracking, pixels, conversion events, and UTMs so our data is something we can trust.
• Work with our Senior Data Analyst to build regular performance reporting (CPA, ROAS, cost per subscriber, reach) and share clear takeaways with city and network teams, not just dashboards.
• Deliver weekly and monthly performance updates, and walk teams through results so everyone knows what's working and why.
• Keep an eye on industry changes (privacy updates, new ad products, platform shifts) and tell us what they mean for us.

What you bring

• 6-8 years of hands-on paid media experience, with deep execution, optimization, and reporting chops (agency, in-house, or a mix).
• Deep, recent experience running campaigns in Meta and TikTok, plus working knowledge of Reddit Ads and at least one programmatic DSP ('The Trade Desk', 'DV360', 'StackAdapt', or similar).
• A track record of managing meaningful budgets across multiple campaigns or markets — and moving the numbers that matter.
• Comfort with measurement: pixels, conversion APIs, UTMs, attribution, and the honest limits of all of the above.
• Strong analytical skills and experience partnering with analysts or data teams. You can live in a spreadsheet and still tell a story a non-marketer will remember.
• Clear, kind communication. You explain why, not just what, and you're as comfortable saying "this didn't work" as "this crushed it".
• Curiosity about local news and the people who listen to and read it.

Nice to have

• Experience marketing podcasts, newsletters, or subscription media products.
• Experience with audio, CTV, or podcast advertising (Spotify Ads, Pocket Casts, Overcast).
• Familiarity with geo-targeted, multi-market campaigns.

This position is full-time and remote, with excellent benefits. The salary range is $90,000-$110,000 depending on experience. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. Read about our mission and core values here.

About City Cast: We're a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what's happening in your community. Currently available in Chicago, DC, Denver, Las Vegas, Madison, Nashville, Philadelphia, Pittsburgh, Portland, Salt Lake, Seattle, and Twin Cities, City Cast is the smartest, easiest way to connect with the place you live and love.

City Cast is an affiliate of Graham Holdings. Read the Graham Holdings Company California Worker Privacy Statement here.