Senior Media Manager

VML; Cleveland (OH); Hybrid; USD 60,000 - 140,000; Full time

Job summary

An innovative agency is seeking a Senior Media Manager to lead media planning and execution across digital channels. This role emphasizes Paid Search but also encompasses Paid Social and Programmatic campaigns. The ideal candidate will have a strong analytical background, excellent communication skills, and a passion for optimizing client success. Join a dynamic team that values creativity and collaboration, where you can make a significant impact on client campaigns and grow your career in a supportive environment. This is a fantastic opportunity to be part of a forward-thinking organization committed to fostering diversity and inclusion.

Benefits

Medical, Dental, and Vision Coverage

401k Match

Paid Time Off

Growth Opportunities

Flexible Work Environment

Qualifications

• 3-5 years of experience in a paid media role, preferably in a digital agency.
• Strong understanding of media planning and campaign management.

Responsibilities

• Manage client paid media campaigns, including strategy and reporting.
• Collaborate with teams to develop media plans for various channels.

Skills

Paid Search

Programmatic

Paid Social

Analytical Skills

Communication Skills

Problem Resolution

Education

Bachelor's Degree

Tools

Google Ads

Bing Ads

DV360

TradeDesk

Meta Ads

Google Analytics

Microsoft Office Suite

Job description

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

Who we are looking for :

The Senior Media Manager will be responsible for media planning, buying and day to day management across Paid Search, Paid Social and Programmatic, as well as maintaining and analyzing campaign performance data. This role will be responsible for assisting and ensuring timely and accurate campaign delivery across the team. While this role will be executing on campaign across all digital channels, the primary focus will be on Paid Search.

What you'll do :

• Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
• Work collaboratively with our Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
• Creates and refines internal and client-facing performance reports in-depth analyses of marketing campaigns
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients
• Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met
• Presents recommendations to managers, clients and prospects
• Actively manages optimizations to assure client success
• Assists in the management of tagging and tracking URLs
• Executes media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Trade Desk, DV360, and others

Who you are :

• Excellent interpersonal skills, including strong written and verbal communication skills
• Ability to handle multiple assignments with effective resolution of conflicting priorities
• Exceptional problem-resolution skills including the ability to think creatively in the development of ideas / solutions that will contribute value in a dynamic, client-centered environment
• Quantitative analytical skills and aptitude. You're comfortable working with large data sets and managing campaigns across a large number of accounts

What you'll need :

• 3-5 years in a paid media role, digital or media agency experience required
• Strong understanding of Paid Search, Programmatic and Paid Social
• Hands-on experience in platforms such as Google Ads, Bing Ads, DV360, TradeDesk, Meta
• Strong software use skills including in-depth knowledge of other Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools
• Familiarity with conversion tracking methodologies
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics)
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers

What we offer :

• Passionate, driven people | We champion a culture of people that do extraordinary work.
• Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
• Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
• Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

60,000-$140,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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