Senior Media Manager

Flywheel; Baltimore (MD); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Competitive PTO

Learning & development

Benefits that support well‑being

Parental leave

Job summary

Flywheel is seeking a Senior Media Manager to lead and drive media initiatives within the retail media landscape. You will develop and implement media strategies, optimize campaigns, and align them with business goals.

The role requires deep knowledge of retail advertising platforms, data‑driven decision making, and a proven track record in media management. The ideal candidate will have 6+ years in account management, 2+ years in ecommerce media, and strong Excel skills.

Qualifications

• Bachelor's Degree required with at least 6 years of account management experience.
• Minimum 2 years of ecommerce media management experience.
• Strong digital marketing and quantitative analytics capabilities.
• Proficient in Microsoft Excel, including pivot tables and VLOOKUP.

Responsibilities

• Lead client engagements and drive strategy discussions.
• Plan budgets with clients and ensure delivery of campaigns against KPIs.
• Provide guidance on campaign optimizations to ensure success.
• Oversee keyword and bid strategy across advertising options.
• Develop reporting, analytics, and performance insights for retail media campaigns.
• Lead Test & Learn initiatives and evaluate emerging retailer ad offerings.
• Coordinate with internal teams to ensure budgets are delivered accurately.
• Support career growth by developing junior colleagues and leading account teams.

Skills

Account management

Ecommerce media management

Digital marketing analytics

Excel (pivot tables, VLOOKUP)

Education

Bachelor's Degree

Tools

Microsoft Excel

Job description

Agency

Flywheel

Job Function

Consulting

Job Subfunction

Business and Change Consulting

Job Description

About Flywheel: Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real‑time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Opportunity

We are seeking an experienced and strategic‑minded Senior Media Manager to lead and drive our media initiatives within the retail media landscape. As a key member of our marketing team, the Senior Media Manager will develop and implement comprehensive media strategies, optimize advertising campaigns, and align them with overall business goals. The ideal candidate possesses a deep understanding of retail advertising platforms, data‑driven decision‑making skills, and a proven track record of successful media management.

What You'll Do

• Lead client engagements and drive strategy discussions.
• Help clients plan and develop a budget and then work with your team to deliver campaigns according to KPIs agreed with the client.
• Provide guidance on campaign optimizations to ensure success.
• Oversee keyword and bid strategy across available advertising options.
• Establish structure and oversee development of daily, weekly, and monthly reporting, analytics, and performance insights for retail media campaigns.
• Oversee creation and execution of Test & Learns, especially of emerging retailer ad offerings and internal Flywheel capabilities.
• Lead or oversee the success of recurring client calls.
• Develop broader account teams and direct reports to support career growth at Flywheel and progression to the next role.
• Accountable for accurate delivery of client campaign budgets and responsible for any mismanagement of client budgets by broader account teams.
• If Media and Retail engagement (Full Service), connect weekly with internal Retail team.
• Responsible for client education on trends and best practices, as well as sharing industry Thought Leadership.
• Work with teams to identify new opportunities for clients under management.
• Work with teams to quickly identify and resolve any client issues.
• Lead internal projects that support the continued growth of the Flywheel media team.
• Own agenda and preparation for Quarterly Business Reviews (QBRs) by client, delegating materials development to account teams.
• Deliver executive‑level partnership updates and support senior‑level meetings alongside Flywheel Directors and VPs.
• Travel required, based on client needs.

Who You Are

• Bachelor's Degree with at least 6 years of account management experience.
• At least 2 years of experience in ecommerce media management.
• Digital marketing, financial/quantitative analytics experience.
• Strong analytical skills, with adequate knowledge of Microsoft Excel—pivot tables and VLOOKUP.
• Detail‑oriented, good project management and organizational skills with the ability to work on tight deadlines.
• Experience in developing, managing, and analyzing online promotion campaigns.
• Possess strong interpersonal, presentation and communication skills.
• Innovative, scrappy, and independent thinker with the ability to influence using data.
• Ability to thrive in dynamic and demanding situations with minimum supervision.
• Experience leading successful teams, including developing junior colleagues to progress in their careers.
• Proven ability to effectively communicate performance, thought leadership and partnership updates to senior leadership at clients, inclusive of C‑Suite contacts.

Digital Retail (Retail Media Preferred) Experience Required

At least 2 years of experience in ecommerce media management.

Salary Range

$110,000 - $140,000 USD

Working at Flywheel

• Competitive paid time off, including annual leave plus paid public holidays.
• Great learning and development opportunities.
• Benefits that help you live your best life.
• Parental leave and benefits.
• Volunteering opportunities.
• Office hubs across the globe where team members can go to feel productive, inspired, and connected. Team members go into Hub Offices 3× a week.

Equal Employment Opportunity

Flywheel Commerce Network’s goal is to create a culture where all individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all people to feel included and empowered to contribute fully to our vision and goals. Flywheel Commerce Network is an Equal Opportunity Employer and participates in E‑Verify. All applicants will receive fair consideration for employment. We do not discriminate based upon race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability or any other applicable legally protected characteristics in the location in which the candidate is applying.