Senior Media Buyer, Canada — Growth & Performance Expert

Bowery Boost LLC; New York (NY); Vor Ort; CAD 98.000 - 168.000; Vollzeit

Zusammenfassung

Bowery Boost LLC is seeking an experienced Media Buyer to execute and optimize paid media campaigns across client accounts. This role focuses on technical buying, campaign performance, and optimization rather than client management or presentations.

The candidate will work with account directors and the execution team to ensure campaigns are well-structured, optimized, and performing efficiently, with independence to identify opportunities and address issues.

Qualifikationen

• 5+ years of hands-on paid media buying experience, preferably in an agency environment.
• Strong expertise in Meta Ads Manager.
• Experience managing performance-driven e-commerce and DTC brands.
• Deep understanding of CAC, CPA, ROAS, MER, attribution, and conversion optimization.
• Ability to diagnose performance issues independently.
• Experience with campaign testing, scaling, and budget management.
• Familiarity with Google Ads is a plus.
• Experience with Triple Whale, Northbeam, Motion, or similar analytics platforms is a plus.
• Comfortable working with AI-powered tools and automated workflows.
• Strong attention to detail and excellent written communication.
• Ability to work independently across multiple accounts.

Aufgaben

• Manage and optimize paid media campaigns, primarily across Meta Ads.
• Monitor CAC, CPA, ROAS, MER, conversion rates, and other performance indicators.
• Identify performance issues and recommend actionable optimizations.
• Manage campaign structures, audience strategies, bidding approaches, and budget pacing.
• Identify scaling opportunities and areas of inefficient spend.
• Support new campaign launches and testing initiatives.
• Analyze campaign performance and identify meaningful trends.
• Investigate performance fluctuations and determine potential causes.
• Provide clear, actionable recommendations to account directors.
• Collaborate with creative strategists to identify creative fatigue and testing opportunities.
• Evaluate performance beyond platform-reported metrics, considering broader business objectives.
• Work with account directors to translate growth strategies into effective media buying plans.
• Coordinate with our offshore execution team on campaign implementation and routine tasks.
• Review campaign setups and ensure quality standards are maintained.
• Help improve media buying processes, documentation, and automation.
• Leverage AI tools to streamline analysis and repetitive workflows.

Kenntnisse

Paid media buying

Meta Ads Manager

Analytical thinking

Independent work

Campaign testing

Tools

Triple Whale

Northbeam

Motion

Google Ads

Jobbeschreibung

Bowery Boost LLC is seeking an experienced Media Buyer to execute and optimize paid media campaigns across client accounts. This role focuses on technical buying, campaign performance, and optimization rather than client management or presentations.

The candidate will work with account directors and the execution team to ensure campaigns are well-structured, optimized, and performing efficiently, with independence to identify opportunities and address issues.