Senior Media Buyer - AI-Driven Multi-Channel Campaigns

Marshall Advertising; Tampa (FL); Hybrid; USD 85,000 - 130,000; Full time

Benefits offered by this job

401k match

Vacation time

Disability insurance

Maternity leave

Health insurance

Job summary

Marshall Advertising in Tampa, FL is seeking an experienced Senior Media Buyer to join our team. This role leads traditional media buys across TV, cable, radio, print, and OOH, with responsibility for strategy, planning, negotiation, and campaign management in a hybrid work setting.

You will oversee budgets, analyze performance, mentor junior staff, and leverage AI tools and LLMs to enhance research, reporting, and workflows while ensuring accuracy and client satisfaction.

Qualifications

• 5+ years of traditional media buying and planning experience.
• Strong knowledge of TV, cable, radio, print, and OOH planning.
• Experience managing multiple clients and large media budgets.
• Excellent negotiation skills and evaluating rates and inventory.
• Familiarity with Strata platform and media metrics.

Responsibilities

• Lead planning and execution of traditional media buys (TV, cable, radio, print, OOH).
• Translate client objectives into media recommendations with budgets and schedules.
• Evaluate audience research, ratings, and inventory for planning decisions.
• Negotiate with media vendors for competitive rates and added value.
• Manage campaigns end-to-end, coordinating with teams and vendors.
• Oversee budgets, trafficking, and reconciliation procedures.
• Prepare performance reviews and present insights to clients.
• Mentor junior buyers and share knowledge across the team.
• Stay current on industry trends and AI/LLM tools for workflows.

Skills

Media buying

Negotiation

Data analysis

Project management

Communication

Tools

Strata platform

Google Workspace

Microsoft Office

Excel

Nielsen

Comscore

AI tools

Job description

Marshall Advertising in Tampa, FL is seeking an experienced Senior Media Buyer to join our team. This role leads traditional media buys across TV, cable, radio, print, and OOH, with responsibility for strategy, planning, negotiation, and campaign management in a hybrid work setting.

You will oversee budgets, analyze performance, mentor junior staff, and leverage AI tools and LLMs to enhance research, reporting, and workflows while ensuring accuracy and client satisfaction.