Senior Media Buyer

Red Ventures; Charlotte (NC); Hybrid; USD 100,000 - 140,000; Full time

Job summary

A leading company in the financial services sector is seeking a passionate media buyer to drive user acquisition growth through innovative paid media campaigns. The role involves managing campaigns across Social, Native, and Display platforms, analyzing data for optimization, and collaborating with stakeholders. The ideal candidate will have a strong background in data-driven marketing and a proven track record in affiliate arbitrage. Join a dynamic team that values creativity and strategic thinking, and enjoy a hybrid work environment with extensive benefits.

Benefits

Personalized coaching

Global peer network

Mental wellness resources

Comprehensive health coverage

Hybrid work schedule

On-site amenities

Community events

Qualifications

• 3-6 years of relevant experience in direct affiliate arbitrage.
• Extensive experience with Social, Native, and Display advertising platforms.

Responsibilities

• Create and execute innovative paid media campaigns.
• Analyze campaign data and provide actionable recommendations.
• Coordinate with external vendors to amplify campaign impact.

Skills

Analytical Skills

Data-Driven Marketing

Communication

Tools

SQL

Python

GTM

Job description

Job Requirements

Are you passionate about paid media and scaling businesses through user acquisition growth? Do you have a passion for the PPC industry and optimizing campaigns? We are seeking a world-class media buyer to help us expand our presence on Bankrate.com, focusing on funnel performance through paid media arbitrage. Our goal is to evolve our paid media strategy towards Social, Native, and Display platforms, leveraging top-tier data tracking, creative content, and compelling messaging.

What You'll Do:

1. Create and execute innovative paid media campaigns aimed at affiliate arbitrage, collaborating with internal and external stakeholders.
2. Manage the strategic vision and execution of campaigns across Social, Native, and Display channels.
3. Analyze campaign data and provide actionable recommendations for rapid and profitable scaling.
4. Translate complex competitive landscapes into insights for team execution.
5. Coordinate with external vendors to amplify campaign impact and results.
6. Deep dive into data and tracking to help build a sustainable paid media platform.
7. Utilize tools like SQL, LLMs, GTM, and Python for data analysis and attribution insights.

Work Experience

What We're Looking For:

• Passionate media buyers experienced in data-driven marketing and profitable paid campaigns.
• 3-6 years of relevant experience, particularly in direct affiliate arbitrage.
• Strong analytical skills to identify trends and optimize performance.
• Ability to manipulate data from various sources and understand data creation processes.
• Extensive experience with Social, Native, and Display advertising platforms.
• Experience collaborating with creative teams to develop effective ad assets.
• Expertise in tracking and attribution tools, including GTM, pixeling, and server-to-server uploads.
• Self-motivated with ownership mentality and adaptability to evolving strategies.
• Preferred knowledge of the financial services industry and paid media landscape.
• Excellent communication skills across all organizational levels and with external vendors.

Benefits

Compensation

• Range: $100,000 - $140,000 (US), $125,000 - $175,000 (NYC). Actual compensation varies based on location, experience, and qualifications.

Perks and Benefits:

• Personalized coaching, stretch assignments, and extensive L&D offerings.
• Global peer network and mental wellness resources, including free therapy and counseling.
• Support for family planning, fertility, adoption, surrogacy, and parental bonding.
• Comprehensive health coverage, life insurance, disability insurance, FSA, and 401(k) with match.
• Hybrid work schedule with generous PTO, onsite collaboration days, and work-from-home options.
• On-site amenities including gym, yoga studio, courts, and on-site dining.
• Community events, guest speakers, and recognition for LGBTQ+ workplace equality.