Senior Creative Media Buyer & Video Strategy Specialist (Sports Betting & Trading) - SaaS Focused

Valiant; Miami (FL); Remote; USD 120,000; Full time

Job summary

Valiant, a fast-growing marketing agency, seeks a Creative Media Buyer & Video Strategy Specialist to lead innovative video ad campaigns for sports betting and trading clients. This role combines media buying with creative strategy, offering full creative control and the opportunity to make a significant impact in a rapidly expanding company. Join a team that values performance marketing and is dedicated to delivering measurable results.

Benefits

Remote work with flexible hours

Travel and accommodation for team meetups

Full creative control over campaigns

Opportunity to join a founding team

Clear path for growth

Qualifications

• 3+ years managing substantial ad budgets ($100k+/month) with proven results.
• Genuine understanding and passion for sports betting and trading.
• Proven ability to write compelling video ad scripts that convert.

Responsibilities

• Execute and optimize high-performance campaigns across multiple platforms.
• Develop exceptional creative briefs and compelling video scripts.
• Design and optimize conversion funnels that turn prospects into paying customers.

Skills

Media Buying Excellence

Creative Strategy

Script Writing

Funnel Optimization

Audience Understanding

Tools

Meta

Google

TikTok

Job description

Creative Media Buyer & Video Strategy Specialist (Sports Betting & Trading) - SaaS Focused

Creative Media Buyer & Video Strategy Specialist (Sports Betting & Trading) - SaaS Focused

Valiant is a fast-growing, content-first growth marketing agency that's rapidly dominating the finance and sports betting space . We work with industry giants like Underdog, Whop, Webull, and major sportsbooks and are aggressively expanding our footprint across DFS apps, prop firms, exchanges, brokerages, and other SaaS platforms.

We're exploding month-to-month - 200% growth from November to May, and we're just getting started. Currently at 20 full-time employees, our vision is to scale to 250 and become THE go-to marketing agency for finance and betting brands that want ruthless performance marketing that actually drives revenue.

We're not your traditional marketing company. We operate like a tech startup with ambitious people who want to take over the world . While other agencies focus on pretty designs and brand aesthetics, we deliver measurable results that impact the bottom line. Period.

ABOUT THE ROLE:

This is a media buyer role with an intensive focus on creative strategy . As our Creative Media Buyer & Video Strategy Specialist, you'll be the driving force behind our scroll-stopping video ad campaigns for sports betting and trading clients . This is a unique opportunity for someone who not only excels at media buying but has a remarkable eye for video creative that converts .

You'll have full creative control while managing advertising accounts across multiple platforms. Working closely with our team of spokespeople, editors, and scriptwriters, you'll develop breakthrough creative briefs and video scripts that resonate deeply with sports bettors and traders.

This role is perfect for someone who understands the psychology of both media buying AND the betting/trading audiences , someone who can write a script that makes a sports bettor think "this platform gets me" or a trader think "this is exactly what I need." You'll be the perfect blend of analytical media buyer and creative strategist.

WHAT YOU'LL DO:

- Lead Media Buying: Execute and optimize high-performance campaigns across Meta, X, Google, TikTok, and other platforms

- Drive Video Creative Strategy: Develop exceptional creative briefs and compelling video scripts that deeply resonate with betting and trading audiences

- Funnel Architecture: Design and optimize conversion funnels that turn prospects into paying customers

- Find Unique Angles: Identify the unique selling points that make our clients stand out in the crowded betting and trading spaces

- Craft Winning Messages: Write scripts that speak directly to the needs and desires of bettors and traders

- Understand the Audience: Leverage your knowledge of sports betting and trading to create ads that truly connect

- Optimize Constantly: A/B test everything from creative to targeting to maximize conversions

WHAT YOU'LL BE MEASURED ON:

- Media Buying Performance: ROAS, CPA, and revenue impact are your north stars

- Video Creative Excellence: Your ability to write video scripts that stop the scroll and drive action

- Creative Brief Quality: How effectively your briefs communicate vision to our production team

- Client Growth: The tangible business impact your campaigns have on our clients

- Industry Insight: Your understanding of sports betting and trading trends, audiences, and pain points

- Scaling Capability: How effectively you can scale spend while maintaining or improving performance

YOU SHOULD HAVE:

- Media Buying Excellence: 3+ years managing substantial ad budgets ($100k+/month) with proven results

- Deep Industry Knowledge: Genuine understanding and passion for sports betting and trading (not just surface level)

- Exceptional Script Writing: Proven ability to write compelling video ad scripts that convert

- Proven Track Record: Experience with info products or -SAAS/subscription businesses

- Video Creative Eye: Exceptional ability to conceptualize and develop high-converting video ad concepts

- Creative Brief Mastery: Experience writing detailed creative briefs that inspire production teams

- Multi-Platform Proficiency: Proven success across Meta, Google, TikTok and other major platforms

- Funnel Optimization: Experience building and optimizing landing pages and conversion funnels

- Creative Intelligence: The ability to recognize and develop high-converting ad concepts

- Eye for Angles: Ability to identify unique selling points and develop breakthrough messaging

- A Winner's Mindset: Willingness to do whatever it takes to achieve and exceed goals

- Performance Obsession: Relentless focus on metrics and optimization

THE IDEAL CANDIDATE:

- Has crushed it as a media buyer, specifically in the sports betting and/or trading niche

- Gets genuinely excited talking about betting odds or trading strategies

- Can quickly identify what makes a video ad creative work (and what doesn't)

- Has a proven track record optimizing funnels for info products or SAAS companies

- Possesses both analytical media buying skills AND exceptional creative vision

- Can translate complex betting/trading concepts into simple, compelling video creative

- Loves working in a fast-paced startup environment where you can make a massive impact

- Is hungry for a role where your media buying and creative strategy directly impacts business results

- Can quickly understand a client's product and create video concepts that perfectly position their offering

COMPENSATION:

- $120,000 annual starting salary

- Remote work with flexible hours

- Travel and accommodation provided for team meetups

- Full creative control over campaigns you manage

- Opportunity to join a founding team in a rapidly growing company

- Clear path for growth as we scale to 250+ team members

- Work with major brands in the finance and betting industries

WHY THIS IS THE OPPORTUNITY YOU'VE BEEN WAITING FOR:

This isn't just another media buying role. This is a perfect blend of media buying and creative strategy that gives you the best of both worlds. You'll have the analytical challenge of optimizing campaign performance across platforms AND the creative freedom to develop breakthrough video concepts.

This is your chance to join a company that's genuinely disrupting the marketing landscape for betting and trading brands.

We're a team with massive ambitions, moving at startup speed, with a clear vision to become the undisputed leader in our space. If you're a media buyer who lives and breathes sports betting and trading, who has an exceptional eye for video creative that converts, and who wants to be part of something that's going to dominate globally, we want to talk to you.

We'd love to meet with you on a call to discuss how your skills and passion align with our vision. This role is just the beginning—as we grow, early team members will have unprecedented opportunities to grow with us .

Let's talk.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Marketing Services

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