Senior Media Analytics Manager: Data-Driven Strategy (Hybrid)

T-Mobile; Factoria (WA); Hybrid; USD 97,000 - 174,000; Full time

Job summary

T-Mobile is seeking a Senior Business Analysis Manager, Media Analytics in Bellevue, WA. You will lead analyses linking media investments to business outcomes, coordinating with marketing partners to drive strategic decisions.

The role requires strong data fluency (SQL/Python/Databricks), experience with MMM, forecasting, and attribution, and the ability to communicate insights to senior leaders. Hybrid on-site 3 days.

Qualifications

• Bachelor's degree in a quantitative field (e.g., Statistics, Economics, Engineering) plus 7+ years of analytics/marketing experience or Master’s plus 5 years.
• Proven ability to explain complex analytics to non-technical partners and influence senior collaborators.
• Experience with data visualization tools and AI-enabled analytics methods to produce decision-ready outputs quickly.

Responsibilities

• Lead analytical initiatives that evaluate and optimize paid media performance across channels, producing insights for strategy and business outcomes.
• Own end-to-end analytical workflows, from data sourcing and validation in SQL/Python/Databricks to delivering recommendations to senior leaders.
• Apply and interpret core measurement methods (MMM, experimentation, attribution, forecasting) for decision making.
• Support forecasting and scenario planning to quantify activations and traffic and assess impact on targets.
• Translate findings into clear narratives for non-technical audiences and outline next steps.
• Use AI/GenAI tools to automate recurring reporting and accelerate insight generation.
• Manage multiple workstreams and adapt analyses as priorities shift.
• Stay current on media platforms and measurement methods to bring new ideas.

Skills

SQL

Python

Databricks

Tableau

Power BI

Communication

Storytelling

Education

Bachelor's degree in a quantitative field

Master's degree in a quantitative field

Tools

Databricks

Tableau

Power BI

Job description

T-Mobile is seeking a Senior Business Analysis Manager, Media Analytics in Bellevue, WA. You will lead analyses linking media investments to business outcomes, coordinating with marketing partners to drive strategic decisions.

The role requires strong data fluency (SQL/Python/Databricks), experience with MMM, forecasting, and attribution, and the ability to communicate insights to senior leaders. Hybrid on-site 3 days.