Senior Media Analytics & Insights Lead

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 73,000 - 113,000; Full time

Benefits offered by this job

Flexible working arrangements

Work Your World program

Paid time off

Job summary

Razorfish is seeking a highly analytical Senior Analyst to support media and creative analytics and measurement across campaigns. The role focuses on transforming data into actionable insights for optimization and planning.

The Senior Analyst collaborates with media, strategy, and analytics teams to ensure accuracy, relevance, and polished outputs that enable faster, smarter media decisions.

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations.
• Support development and execution of measurement frameworks and learning agendas.
• Conduct audience, competitive, and performance analysis to inform strategy.
• Partner with media teams to identify in-flight optimization opportunities.
• Build and maintain dashboards and reports that are intuitive and decision-ready.
• Support data automation and pipeline development (e.g., GCP, Funnel.io).
• Ensure data accuracy, consistency, and quality across outputs.
• Contribute to presentations with insight-driven storytelling, not just data reporting.

Skills

Media analytics

Marketing analytics

Data analysis

GA4

Tableau

Looker

SQL

Excel

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau

Looker

Funnel.io

Excel

SQL

Job description

Razorfish is seeking a highly analytical Senior Analyst to support media and creative analytics and measurement across campaigns. The role focuses on transforming data into actionable insights for optimization and planning.

The Senior Analyst collaborates with media, strategy, and analytics teams to ensure accuracy, relevance, and polished outputs that enable faster, smarter media decisions.