Senior MarTech Platform Lead: CDP & Orchestration

iHerb; California (MO); Hybrid; USD 177,000 - 220,000; Full time

Job summary

iHerb is seeking a Senior Product Manager – Marketing Technology to own the strategy, roadmap and execution of its core MarTech platforms. You will drive CDPs, orchestration, CMS, PIM, DAM, and LSP integrations, partnering with Marketing, Engineering and Data to deliver scalable, future-proof solutions.

You will lead build‑vs‑buy decisions, act as product owner for key platforms like Simon AI and Braze, and translate complex needs into technical requirements, dashboards and KPIs that demonstrate

Qualifications

• Seven or more years in Product Management or Product Ownership in consumer software or ecommerce.
• Bachelor’s degree required; CS/Engineering background preferred.
• Experience leading complex platform or infra-adjacent products.
• Hands-on with MarTech integrations and vendor evaluations.
• Ability to translate business needs to technical requirements and roadmaps.

Responsibilities

• Own strategy, roadmap and delivery of Marketing Tech platforms and integrations.
• Lead build‑vs‑buy decisions for CDP, orchestration, CMS, PIM, DAM, LSP.
• Act as product owner for key MarTech platforms (e.g., Simon AI, Braze).
• Partner with Engineering to design scalable integrations with core systems.
• Translate marketing needs into data flows and platform capabilities.
• Enable personalization and lifecycle marketing through technology.
• Define success metrics and measure platform impact.
• Drive cross‑functional alignment across Marketing, Engineering and Data.
• Participate in Agile/Scrum processes, including backlog and sprints.

Skills

Platform leadership

Infrastructure product

MarTech integrations

APIs & data flows

Agile / Scrum

Cross-functional collaboration

Education

Bachelor’s degree

CS / Engineering background preferred

Tools

Simon AI

Braze

CDP platforms

CMS / PIM / DAM

Job description

iHerb is seeking a Senior Product Manager – Marketing Technology to own the strategy, roadmap and execution of its core MarTech platforms. You will drive CDPs, orchestration, CMS, PIM, DAM, and LSP integrations, partnering with Marketing, Engineering and Data to deliver scalable, future-proof solutions.

You will lead build‑vs‑buy decisions, act as product owner for key platforms like Simon AI and Braze, and translate complex needs into technical requirements, dashboards and KPIs that demonstrate