Senior MarTech Platform Engineer (Remote) | Equity

Twin Health; United States; Remote; USD 145,000 - 165,000; Full time

Benefits offered by this job

Equity opportunity

Unlimited vacation

Paid parental leave

Healthcare coverage

401k

Job summary

Twin Health is seeking a Senior Platform Engineer - MarTech to fortify the shared marketing and communication platforms enabling acquisition, enrollment, and customer engagement. You will work hands-on with Braze and Hightouch, plus extensible CDP tools, to improve campaign launches, data activation, and reliable workflows.

Collaborate with Marketing, Enrollment, Product, and Data to translate business needs into scalable platform capabilities, and contribute coding for landing pages,

Qualifications

• Bachelor’s degree in Computer Science, Engineering, or related STEM field.
• 3+ years of MarTech engineering or platform integrations with ownership of production platforms.
• Strong communication and collaboration skills with Marketing, Enrollment, Acquisition, Product, and Data.
• Experience building multi-step customer journeys in a journey orchestration platform (Braze, Iterable, Customer.io, SFMC).
• Proficiency in SQL and understanding of data models, data quality, synchronization across engagement platforms, data warehouses, and CRM systems.
• Full-stack development experience with HTML, CSS, JavaScript, backend services, and APIs is preferred.
• Working programming skills in Python/Java, JavaScript/TypeScript, or a comparable language for automation and integrations.
• Experience troubleshooting REST APIs, webhooks, and authentication.

Responsibilities

• Own the configuration, day-to-day support, and continuous improvement of Braze, Hightouch, and related MarTech platforms as shared infrastructure across the business.
• Communicate and collaborate closely with Marketing, Enrollment, Acquisition, Product, and Data to understand needs, clarify requirements, align expectations, and provide timely delivery and issue updates.
• Manage shared intake and prioritization: define scope, assess effort and urgency, agree on delivery timelines, and elevate competing priorities to engineering leadership.
• Standardize reusable Braze Canvas architecture, templates, and build processes, with testing and release checks that streamline delivery from request to deployment.
• Maintain reliable integrations across Braze, Hightouch, Snowflake, Salesforce, and mail vendors; ensure accurate customer attributes, events, audience synchronization, and reporting data.
• Implement platform personalization capabilities, including Liquid templates, behavioral triggers, and send-time optimization, in partnership with stakeholder teams.
• Monitor reliability, data integrity, deployment time, and request turnaround; improve dashboards and automated alerts to detect errors and inform capacity planning.
• Troubleshoot platform and delivery issues, coordinate with Braze, Hightouch, and vendors such as RRD Printhouse, and resolve root causes.
• Develop and support landing pages, APIs, webhooks, and automation as needs evolve; extend communication integrations to Twilio, Zoom, Firebase Cloud Messaging, AWS SNS, and email services or mail servers.
• Apply testing, safe deployment, secure access, credential management, consent handling, and data protection practices across platform configuration and code changes.
• Implement and govern website tracking via Google Tag Manager, including server-side tagging, consent-mode integration and conversion APIs, so measurement respects user privacy preferences and healthcare data restrictions.
• Other duties as assigned.

Job description

Twin Health is seeking a Senior Platform Engineer - MarTech to fortify the shared marketing and communication platforms enabling acquisition, enrollment, and customer engagement. You will work hands-on with Braze and Hightouch, plus extensible CDP tools, to improve campaign launches, data activation, and reliable workflows.

Collaborate with Marketing, Enrollment, Product, and Data to translate business needs into scalable platform capabilities, and contribute coding for landing pages,