Head of Analytics & Measurement Strategy

Jobtailor; Colorado; On-site; USD 180,000 - 240,000; Full time

Job summary

Jobtailor is seeking a Senior Marketing Analytics Leader in Colorado to design and execute cross-channel measurement strategies, including attribution, incrementality, and testing roadmaps. You will oversee holistic reporting and dashboarding, and partner with media strategy, activation, and creative teams to embed data and analytics into every campaign.

You will lead a high-performing analytics team, mentor staff, manage vendor relationships, and stay ahead of privacy rules and evolving tech.

Qualifications

• 10+ years of experience in marketing/advertising analytics.
• Proven ability to translate analytics into concrete client actions.
• Expertise with Tableau, SQL, and Adverity.

Responsibilities

• Oversee cross-channel measurement strategies including attribution modeling and testing roadmaps.
• Provide holistic marketing performance reporting and dashboarding.
• Evaluate media measurement vendors and manage budgets.
• Optimize cross-channel response analytics and media plans.
• Lead in-channel response attribution analytics and investment planning.
• Ensure accurate data infrastructure and on-time, complete reporting.
• Support new business development activities.
• Advise clients to evolve measurement maturity and data-informed decisions.
• Lead and grow a high-performing analytics team.
• Collaborate with media strategy, activation, ad ops, and creative teams.
• Monitor data privacy regulations, measurement trends, and emerging tech.

Skills

Leadership

Mentorship

Change management

Project management

Analytical storytelling

Tools

Tableau

SQL

Adverity

Job description

Jobtailor is seeking a Senior Marketing Analytics Leader in Colorado to design and execute cross-channel measurement strategies, including attribution, incrementality, and testing roadmaps. You will oversee holistic reporting and dashboarding, and partner with media strategy, activation, and creative teams to embed data and analytics into every campaign.

You will lead a high-performing analytics team, mentor staff, manage vendor relationships, and stay ahead of privacy rules and evolving tech.