Senior Marketing Strategy Lead (Hybrid)

Target Corp; Minneapolis (MN); Hybrid; USD 73,000 - 132,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Paid holidays

Employee discount

Job summary

Target Corp is seeking a Marketing Manager to lead guest-centric marketing strategies for Essentials & Beauty within the Guest Marketing Strategy (GMS) team. You will own strategy, activation, and optimization for key categories and partner with Merchandising leaders and vendors to translate priorities into impactful campaigns.

You will drive cross-functional collaboration, develop scalable tools, and influence decisions across senior leadership to deliver meaningful business impact.

Qualifications

• Bachelor's degree in Marketing, Business, or equivalent experience.
• 5+ years of experience in marketing, brand strategy, retail marketing, or related disciplines.
• Experience with a large consumer-facing brand and cross-functional collaboration.
• Strong strategic thinking and digital media acumen.

Responsibilities

• Lead category marketing strategy, plan, activation, and optimization aligned with priorities.
• Drive merchant partnerships, influencing decisions and translating priorities into actions.
• Coordinate cross-functional collaboration across Merchandising, Creative, Media, Marketing, Digital.
• Manage external partnerships with vendors and collaborators.
• Identify risks and navigate ambiguity for timely execution.
• Develop tools and resources to elevate merchant partnerships and performance recaps.
• Measure performance and optimize strategies using guest insights and trends.
• Represent GMS in leadership discussions and external relationships.

Skills

Marketing strategy

Brand strategy

Cross-functional teamwork

Digital marketing

Communication

Education

Bachelor's degree in Marketing, Business, or equivalent

Job description

Target Corp is seeking a Marketing Manager to lead guest-centric marketing strategies for Essentials & Beauty within the Guest Marketing Strategy (GMS) team. You will own strategy, activation, and optimization for key categories and partner with Merchandising leaders and vendors to translate priorities into impactful campaigns.

You will drive cross-functional collaboration, develop scalable tools, and influence decisions across senior leadership to deliver meaningful business impact.