Hybrid Brand Strategy Lead – Enterprise Stewardship

Target; Minneapolis (MN); Hybrid; USD 95,000 - 171,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Job summary

Target is seeking a Lead Creative Strategist, Brand to act as a central point of contact for safeguarding the Target brand across the enterprise. You will translate brand strategy into practical guidance and educate partners to ensure consistent brand experiences across channels.

In this role, you will partner with Creative, Marketing, insights, and enterprise teams to clarify objectives, ownership, and outcomes, guiding work through ambiguity.

Qualifications

• 7+ years of relevant experience in brand management, creative strategy, brand strategy, or agency account or engagement management.
• Demonstrated experience stewarding a large consumer brand across functions, channels, or experiences and translating brand strategy into practical guidance.
• Experience leading cross-functional strategic initiatives from direction-setting through alignment and learning.
• Experience managing a program or initiative budget, including tracking spend, forecasting, and making investment recommendations.
• Strong understanding of how enterprise strategy, brand positioning, creative strategy, marketing, and guest experience work together.
• Excellent judgment, influence, and facilitation skills, including the ability to evaluate brand fit, clarify tradeoffs, and align senior stakeholders without formal authority.
• Ability to synthesize guest, cultural, competitive, business, and performance inputs into a clear strategic point of view.
• Strong written, verbal, presentation, and storytelling skills, with the ability to make complex ideas clear and actionable.
• Strong taste level and creative point of view, with the confidence to challenge off-brand work while respecting creative ownership.
• Comfort creating structure through ambiguity and balancing long-term brand stewardship with immediate business needs.
• Four-year degree or equivalent experience.

Responsibilities

• Steward the Target brand across the enterprise.
• Lead a portfolio of strategic brand initiatives.
• Coordinate cross-functional partners to manage dependencies, solve brand challenges, and translate strategy into aligned action.
• Lead the brand strategy and roadmap for the Stores of Influence program, partnering with activation teams on execution and recommending storytelling and expansion opportunities.
• Oversee the Stores of Influence budget: track spend against plan, partner with Finance and activation teams on forecasting, and recommend investment tradeoffs to Creative leadership.
• Maintain the planning routines, decision points, and learning agenda that keep Stores of Influence on track as a Target brand and guest-experience platform.
• Capture learning from each initiative and recommend what should scale, what should stay market-specific, and how future Target brand decisions should evolve.

Skills

Brand management

Creative strategy

Brand strategy

Agency experience

Education

Bachelor's degree

Job description

Target is seeking a Lead Creative Strategist, Brand to act as a central point of contact for safeguarding the Target brand across the enterprise. You will translate brand strategy into practical guidance and educate partners to ensure consistent brand experiences across channels.

In this role, you will partner with Creative, Marketing, insights, and enterprise teams to clarify objectives, ownership, and outcomes, guiding work through ambiguity.