Senior Marketing Strategist, Product

EarnIn; Mountain View (WY); Hybrid; USD 164,000 - 201,000; Full time

Job summary

EarnIn seeks an experienced Marketing Strategist with product marketing expertise to define positioning, messaging, and GTM plans that drive customer engagement. You will leverage insights to optimize acquisition, retention, and cross-channel impact, partnering with Product and Creative teams.

The role is hybrid with Mountain View office presence and offers a base salary in the range of $164,000 to $200,500, plus equity and benefits.

Qualifications

• 7+ years of experience in Marketing Strategy and/or Product Marketing.
• Proven ability to lead GTM strategy and product adoption.
• Strong analytical skills with data-driven decision making.
• Excellent storytelling and communication abilities.

Responsibilities

• Act as the lead marketer for a business unit/product and shape the marketing vision.
• Define and execute GTM strategies with clear value propositions.
• Synthesize market and customer insights to guide product roadmaps.
• Develop messaging aligned across product and creative teams.
• Measure marketing impact with key metrics across launches and campaigns.
• Collaborate cross-functionally to drive product adoption and growth.
• Lead strategic marketing campaigns and ensure alignment with company goals.

Skills

Marketing strategy

Product marketing

GTM strategies

Data analysis

Storytelling

Cross-functional collaboration

Fintech domain

Job description

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

POSITION SUMMARY

We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey.

The US base salary range for this full-time position is$164,000 to $200,500, plus equity and benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with the expectation of working from our Mountain View office at least 2 days per week.

WHAT YOU'LL DO

• Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
• Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.
• Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
• Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
• Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
• Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
• Create and lead strategic marketing campaigns, ensuring alignment with the company's overall goals and customer insights.
• Establish and track key marketing metrics to ensure success across product launches and marketing campaigns.
• Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.

WHAT WE'RE LOOKING FOR

• 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
• Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
• Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
• Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
• Strategic mindset with the ability to think long-term while executing with precision.
• Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions.
• Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
• Thrive in a cross-functional environment and can effectively collaborate with a wide range of stakeholders and teams.
• Bonus points for experience in fintech-card, banking, or payments verticals.

#LI-Hybrid

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

A Note on AI in the Hiring Process:

EarnIn may use Artificial Intelligence (AI)-powered tools during the hiring process, including tools that (i) generate summaries or notes for interviewers, (ii) review resumes, (iii) assist with scheduling interviews, (iv) help identify themes across candidate responses and profiles for a given role, and (v) assist with populating the interview scorecard.

Final hiring decisions are made by human interviewers and hiring managers.

If you have any questions about the use of AI in our hiring process or if you would like to opt out, please follow the "Learn More" link below. Opting out will not negatively affect your candidacy or evaluation.