Senior Marketing Strategist, Product

EarnIn; Mountain View (CA); Hybrid; USD 164,000 - 201,000; Full time

Job summary

EarnIn is seeking an experienced Marketing Strategist with Product Marketing expertise to shape product success by driving strategic initiatives, defining positioning, and leading GTM efforts.

This role blends creativity with data, requiring strong communication, customer insights, and performance analysis to optimize acquisition, retention, and engagement across the customer journey.

The hybrid Mountain View role offers a base salary range of $164,000 to $200,500, plus equity and benefits.

Qualifications

• 7+ years of experience in Marketing Strategy and/or Product Marketing.
• Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
• Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
• Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
• Strategic mindset with the ability to think long-term while executing with precision.
• Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions.
• Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
• Thrive in a cross-functional environment and can effectively collaborate with a wide range of stakeholders and teams.
• Bonus: fintech-card, banking, or payments verticals experience.

Responsibilities

• Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
• Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning.
• Influence product roadmaps by synthesizing market, customer, and competitive insights.
• Develop and refine marketing messaging across all customer touchpoints.
• Manage the full marketing lifecycle from product development to growth and expansion.
• Use qualitative and quantitative data to influence marketing strategies and messaging.
• Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
• Create and lead strategic marketing campaigns aligned with company goals and customer insights.
• Establish and track key marketing metrics for product launches and campaigns.

Skills

Marketing Strategy

GTM strategy

Roadmap development

Positioning & messaging

Strategic thinking

Data analysis

Storytelling

Cross-functional collaboration

Fintech/Payments (bonus)

Job description

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

POSITION SUMMARY

We are looking for an experienced Marketing Strategist with Product Marketing Expertise who will play a critical role in shaping product success by driving strategic marketing initiatives that enhance customer engagement and adoption. They will define product positioning, messaging, and GTM strategies, ensuring alignment across Product and Creative teams. Leveraging customer insights, competitive analysis, and performance data, they will refine messaging, optimize acquisition and retention strategies, and integrate marketing efforts across all touchpoints in the customer journey.

This position requires a strategic thinker who can integrate creativity with data, demonstrate problem-solving skills, and approach measurement in innovative ways. You will need strong written, visual, and verbal communication skills to distill complex concepts and data into easily understood insights. The ideal candidate thrives in a highly collaborative environment and is passionate about delivering simple yet innovative financial solutions that customers love.

The US base salary range for this full-time position is$164,000 to $200,500, plus equity and benefits. Our salary ranges are determined by role, level, and location. This role is hybrid with the expectation of working from our Mountain View office at least 2 days per week.

WHAT YOU'LL DO

• Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy.
• Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer, and competitive insights, build audience segmentations and opportunity sizing.
• Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints.
• Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage.
• Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging.
• Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement.
• Create and lead strategic marketing campaigns, ensuring alignment with the company's overall goals and customer insights.
• Establish and track key marketing metrics to ensure success across product launches and marketing campaigns.
• Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit.

WHAT WE'RE LOOKING FOR

• 7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches.
• Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption.
• Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research.
• Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging.
• Strategic mindset with the ability to think long-term while executing with precision.
• Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions.
• Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives.
• Thrive in a cross-functional environment and can effectively collaborate with a wide range of stakeholders and teams.
• Bonus points for experience in fintech-card, banking, or payments verticals.

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant.

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.