Senior Performance Marketing Leader — Growth & ROI

PenFed Credit Union; McLean (VA); Híbrido; USD 85.000 - 169.000; Jornada completa

Descripción de la vacante

PenFed Credit Union in Tysons, Virginia offers a Hybrid Senior Manager, Performance Marketing role that links Marketing, Product, Finance, Analytics, and Strategy to maximize member growth, revenue, and profitability. The position emphasizes advanced analytics, forecasting, and optimization to guide marketing investments.

Ideal candidates have 7+ years in marketing analytics/strategy or FP&A, 2+ years of leadership, and strong Excel/SQL/BI skills; CFA is preferred.

Formación

• Bachelor’s degree or equivalent in a relevant field.
• Minimum 7 years in marketing analytics/strategy or FP&A.
• Minimum 2 years of people or project leadership.
• Strong knowledge of marketing measurement, ROI, forecasting, and modeling.

Responsabilidades

• Lead Marketing Investment Strategy & Planning across product lines and channels.
• Develop enterprise investment framework aligned with strategic priorities.
• Partner with leaders to evaluate budgets and prioritize investments.
• Establish governance to ensure efficient use of marketing resources.
• Forecast marketing expenditures, revenue, and ROI with finance.
• Measure performance across channels and geographies; optimize spend.
• Translate analyses into actionable recommendations for executives.

Conocimientos

Marketing analytics

Forecasting

ROI analysis

Executive communication

Leadership

Cross-functional

SQL

Power BI

Tableau

Excel

AI tools

Educación

Bachelor's degree in Marketing, Business, Economics, Finance, Statistics, Analytics

Herramientas

Excel

SQL

Power BI

Tableau

Descripción del empleo

PenFed Credit Union in Tysons, Virginia offers a Hybrid Senior Manager, Performance Marketing role that links Marketing, Product, Finance, Analytics, and Strategy to maximize member growth, revenue, and profitability. The position emphasizes advanced analytics, forecasting, and optimization to guide marketing investments.

Ideal candidates have 7+ years in marketing analytics/strategy or FP&A, 2+ years of leadership, and strong Excel/SQL/BI skills; CFA is preferred.