Senior Marketing Specialist – Digital Campaigns & Growth

American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM); Rochester (MN); Vor Ort; USD 62.000 - 70.000; Vollzeit

Zusammenfassung

The American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM) is seeking an on-site Senior Marketing Specialist in Rochester, MN. This role drives multi-channel campaigns, blends creative concept with data analytics, and partners with the Marketing Manager and design staff to optimize communications.

You will manage email, social, and web content, craft compelling copy, ensure brand consistency, and analyze campaign performance to grow audience engagement.

Qualifikationen

• Bachelore2b4s degree in marketing, Digital Media, Graphic Design, Communications, or a related field.
• 5+ years of experience executing digital marketing campaigns and managing corporate social media/email platforms.
• Proficiency in digital layout tools, CMS, and marketing automation software.
• Experience with HubSpot (list management and social scheduling) is a significant plus.

Aufgaben

• Campaign Execution: Manage and deploy day-to-day digital marketing workflows across email marketing platforms, social media channels, and web properties.
• Content Creation & Digital Layout: Draft, proofread, and edit high-impact copy for newsletters, promotional materials, and web content. Utilize design principles to lay out digital communications and collaborate with the design team on complex assets.
• Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) for all digital campaigns, translating data into actionable recommendations to optimize future performance.
• Brand Amplification: Ensure all public-facing content adheres strictly to brand guidelines while consistently identifying new opportunities for community growth and audience reach.
• Cross-Functional Collaboration: Partner with the Graphic Designer to translate campaign briefs into compelling visual collateral, providing strategy and copy framework support.

Kenntnisse

Digital layout tools

CMS

Marketing automation

5+ years of digital marketing

Ausbildung

Bachelore20s degree in marketing

Tools

HubSpot

Jobbeschreibung

The American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM) is seeking an on-site Senior Marketing Specialist in Rochester, MN. This role drives multi-channel campaigns, blends creative concept with data analytics, and partners with the Marketing Manager and design staff to optimize communications.

You will manage email, social, and web content, craft compelling copy, ensure brand consistency, and analyze campaign performance to grow audience engagement.