Digital Marketing Specialist

American Nurses Association ANA; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

401K retirement contributions

Generous PTO

Excellent health benefits

Job summary

American Nurses Enterprise is seeking a Digital Marketing Specialist to elevate engagement through data-driven email campaigns, landing pages, and marketing automation. You will design digital journeys, optimize SEO, and collaborate with leadership to support enterprise campaigns across multiple programs.

The role emphasizes HubSpot usage, analytics, and cross-functional teamwork to improve efficiency and impact for nurses, healthcare leaders, and stakeholders nationwide.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• HubSpot Inbound Certification or willingness to pursue additional certifications.
• 3–5 years of digital marketing, email marketing, marketing operations, platform management, or campaign management experience.

Responsibilities

• Set up and structure campaigns with audience targeting, bid strategies, and budgets.
• Drive best practice implementation across email and web experiences.
• Create digital journeys for various audiences and programs.
• Develop forms and landing pages for lead generation and engagement.
• Optimize website experiences for SEO.
• Collaborate with data governance to leverage audience data for campaigns.
• Test across devices to ensure accuracy and optimization.
• Support a high-volume environment across multiple programs and stakeholders.
• Develop and implement marketing automation strategies and scalable workflows.
• Create training materials for HubSpot users and future tools.

Skills

Email marketing

Marketing automation

Campaign optimization

Audience segmentation

HubSpot

Google Ads

LinkedIn Ads

SEO basics

Data analytics

Project management

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot CRM

Google Analytics

Looker Studio

CRM platforms

Job description

Career Title: Digital Marketing Specialist

Department: Communications and Strategic Engagement

Salary: Competitive salary commensurate with experience

FLSA: Exempt

Note: Union dues are 1.44% of bi-weekly pay.

Career Summary:

The American Nurses Enterprise (ANE) is looking for a creative, data-driven Digital Marketing Specialist to help elevate the voice and impact of one of the nation’s most trusted nursing organizations. This is an exciting opportunity to join a high-performing Communications and Strategic Engagement team that is building smarter, more engaging digital experiences for nurses, healthcare leaders, partners, and stakeholders across the country. In this role, you will bring campaigns to life through compelling email marketing, digital publications, audience segmentation, marketing automation, and performance insights using HubSpot® and other digital platforms.

As a key contributor on a growing, collaborative team, you will help shape a modern digital marketing function that connects ANE’s mission and vision to meaningful, high-impact campaigns. You will partner with communicators, marketers, and channel specialists to design digital journeys, strengthen audience engagement, and support business goals through thoughtful strategies, strong execution, and continuous improvement.

The ideal candidate thrives at the intersection of creativity, technology, and analytics. You will build, launch, optimize, and report on both paid and organic campaigns, including Google Ads—Search, Display, YouTube, and Performance Max—LinkedIn, Meta, Microsoft Ads, and programmatic networks. If you are curious, organized, adaptable, collaborative, and energized by using digital tools and data to create better experiences, this role offers the opportunity to grow your expertise while helping advance ANE’s work to support nurses and improve health.

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally

(2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive.

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

What You Will Do (continued from above):

• Set up and structure campaigns including audience targeting, bid strategies, budget allocation, and ad creative coordination
• Drive best practice implementation and improvements across email and web experiences
• Partner with Marketing Leadership to create digital journeys for our various audiences and programs
• Create forms and landing pages that support lead generation and engagement initiatives
• Partner with web property owners to optimize our website experience for SEO
• Engage and collaborate with data governance partners to better understand and leverage audience data to support enterprise campaigns
• Identify and implement opportunities to streamline the audience’s digital experience across each engagement touchpoint (i.e. social, email, website)
• Consistently conduct quality assurance testing to ensure accuracy, functionality, and optimization across devices
• Support a high-volume environment across 30+ programs and multiple internal stakeholders
• Devise, develop and implement marketing automation strategies to enhance operational efficiency
• Develop documentation, training, and support materials for HubSpot users related tools, as well as future tools which the organization may deploy
• Help build scalable workflows and marketing operations processes that improve team efficiency

What you bring to the American Nurses Enterprise:

Required Education

• Bachelor’s degree in marketing, Communications, Business, or a related field

Required Certificates, licenses and registrations required:

• HubSpot® Inbound Certification required, with willingness to pursue additional certifications

Required Work Experience

• 3-5 years of experience in digital marketing, email marketing, marketing operations, platform management, or campaign management.

Skills

• Experience implementing digital engagement best practices across email and web properties; including lead generation, data capture, and SEO
• Experience with Google Analytics, Looker Studio, automation workflows, integrations, and emerging technologies

• Proven experience working within various CRM systems
• Strong project management, communication, and organizational skills are a must
• Strong understanding of campaign structure, audience segmentation, and bidding strategies
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Comfortable collaborating cross-functionally and interacting directly with stakeholders
• Self-motivated, curious, and eager to learn new tools and technologies
• Able to translate technical concepts into clear, user-friendly language
• Team-oriented mindset with a willingness to contribute to support others

What ANE Offers You:

Join us and support more than 5 million Registered Nurses in the United States.

Every role within ANE contributes to a healthier world through The Power of Nurses™.

An opportunity to help transform a 130-year-old organization to meet the future needs and demands within Health Care.

Be a role model for embracing and empowering the uniqueness of every employee.

Continuously innovating through creative and strategic initiatives.

Exceptional benefits including but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.

Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

Work Schedule-Remote:

Employees are considered Remote if they are regularly scheduled to work 100% of their work week at a location other than an ANA Enterprise office and may occasionally be required to work from an ANA Enterprise Office.

Location:

ANE Headquarters office located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20906

Learn more about the American Nurses Enterprise:

https://www.nursingworld.org/ana-enterprise-jobs/

https://www.linkedin.com/company/american-nurses-association

The American Nurses Enterprise:

Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise of the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF).

Equal Opportunity Employer:

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.