Senior Marketing Specialist (Brand and Channel)

Abbott; Lake Forest (IL); On-site; USD 75,000 - 151,000; Full time

Job summary

An established industry player is seeking a creative and driven Brand & Channel Marketing Specialist to elevate its brand presence across multiple platforms. This role involves developing compelling content, managing digital campaigns, and ensuring brand consistency. Collaborating with cross-functional teams, you will align priorities and execute marketing strategies effectively. With a focus on content creation and performance tracking, this position offers a unique opportunity to contribute to impactful projects in a dynamic environment. If you are passionate about marketing and eager to make a difference, this role is perfect for you.

Benefits

Free Medical Coverage

Retirement Savings Plan

Tuition Reimbursement

Career Development Opportunities

Qualifications

• 4+ years experience in content development across digital and offline channels.
• Proven skills in project management and cross-functional collaboration.

Responsibilities

• Develop engaging content across formats for various marketing channels.
• Manage multiple projects ensuring deadlines and quality standards are met.

Skills

Content Development

Digital Marketing

Project Management

SEO/SEM

Communication Skills

Education

Bachelor’s Degree in Marketing

Equivalent Work Experience

Tools

Adobe Creative Suite

Salesforce Marketing Cloud

AEM – Adobe Experience Manager

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our diagnostic solutions are used in hospitals, laboratories, and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

• This is not a remote opportunity
• Qualified candidates must currently live in the Chicago Land area.
• Travel up to 5%

What You’ll Work On

A creative and driven Brand & Channel Marketing Specialist to help bring our brand to life across multiple platforms. Responsible for developing compelling content (copy, visuals, videos), managing digital campaigns, and driving brand consistency across all marketing channels. Collaborating with cross-functional teams, to align on priorities, and ensure flawless execution—on time and on brand.

Content Creation:

• Develop and execute engaging content across formats—copywriting, visual storytelling, video, animations etc., to support brand, product, and campaign needs.
• Content types can be social media posts, email graphics, website content and graphics, brochures, flyers, sell sheets, rollups, tradeshow graphics etc.
• Channel Marketing:
• Plan and deliver content strategies tailored to different marketing channels (web, social, email, trade shows, sales enablement, etc.).
• Provide channel strategy expertise to teams and recommend most effective ways to deploy assets and materials to achieve marketing objective.

Digital Marketing:

• Partner with the digital team to support CMS updates (websites and customer portal), SEO, paid media, email marketing, and analytics-based optimization.

Cross-functional Collaboration:

• Work closely with global product managers, area and regional marketing teams to gather insights, align messaging, and ensure deliverables are met. In addition to collaboration with regulatory, legal, medical and other key teams to ensure alignment towards the successful completion of projects.

Project & Deadline Management:

• Manage multiple projects simultaneously, ensuring timelines and quality standards are consistently met. Establishes priorities of individual or project assignments.
• Selects methods and techniques to lead a project to completion.

Brand Stewardship:

• Maintain and elevate the brand identity in every touchpoint, ensuring a consistent tone, look, and feel.

Performance and Results Tracking:

• Manages and track material effectiveness in order to modify and improve promotion development.

External Vendor Collaboration and Management:

• Liaise with external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets) to ensure that their work meets the organization’s requirements, deadlines, and budget.
• Coaching and knowledge sharing: Coaches less experienced team members and shares knowledge and best practices

Required Qualifications

• Bachelor’s degree in marketing, Advertising, Communications, Public Relations, Information Technology or an equivalent combination of education and work experience
• Minimum of 4 years both overall and any industry-specific experience needed
• Proven experience in content development—from ideation to execution—across digital and offline channels.
• Microsoft and graphics/animation software (e.g. Adobe Creative Suits, Sketch, Photoshop, Illustrator, etc.)

Preferred Qualifications

• Enterprise web platforms (AEM – Adobe Experience Manager), Adobe Analytics, Salesforce Marketing Cloud or similar, social media (LinkedIn, YouTube).
• Project management experience with the ability to multitask, prioritize and meet deadlines.
• Knowledge in SEO/SEM.
• Strong attention to details.
• Experience working with cross-functional teams and outside vendors, as well as collaborating with multiple internal stakeholders.
• Strong communication skills oral and written.
• Experience in healthcare, life sciences, or B2B marketing is strongly preferred.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

The base pay for this position is

$75,300.00 – $150,700.00

In specific locations, the pay range may vary from the range posted.

JOB FAMILY: Advertising/ Promotion (Communications) DIVISION: CRLB Core Lab LOCATION: United States > Lake Forest : CP01 ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 5 % of the Time MEDICAL SURVEILLANCE: Not Applicable SIGNIFICANT WORK ACTIVITIES: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdfEEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf