Senior Marketing Specialist

Onward Search; Rochester (MN); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Life Insurance

401k Program

Commuter Benefit

eLearning

Education Reimbursement

Ongoing Training & Development

Job summary

Onward Search is seeking a Senior Marketing Specialist to lead integrated marketing initiatives that align with business objectives and drive growth. You will partner with digital teams, stakeholders, and subject matter experts to develop strategies, execute campaigns, and measure performance across channels.

The role emphasizes audience insights, lifecycle marketing, and data-driven decision making, with opportunities to influence across a matrixed organization.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare, Liberal Arts, or related field; 5+ years marketing experience.
• Master's degree in a related field with 3+ years marketing experience.
• Strong digital marketing, project management, and stakeholder management experience.
• Excellent communication, presentation, analytical, and problem-solving skills.
• Experience managing multiple priorities in a fast-paced environment.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Lead integrated marketing campaigns across digital, email, content, and promotions.
• Manage complex cross-functional projects from concept through launch.
• Analyze audience insights, market research, and campaign performance to guide strategy.
• Build relationships with stakeholders and act as a trusted marketing advisor.
• Develop customer journeys, nurture programs, and lifecycle marketing initiatives.
• Manage campaign execution through marketing automation and CRM platforms.
• Continuously optimize campaigns using data, testing, and performance reporting.
• Create personalized email experiences using dynamic content and audience insights.
• Execute A/B and multivariate testing to improve campaign performance.
• Ensure deliverability, sender reputation, and compliance standards.

Skills

Digital Marketing

Project Management

Stakeholder Management

Communication

Analytical Thinking

Multitasking

Education

Bachelor's degree in Marketing, Business, Healthcare, Liberal Arts, or related field

Master's degree in a related field

Tools

Adobe Marketo

CRM Platforms

Marketing Automation

HTML/CSS

Responsive Email

Dynamic Content

A/B Testing

Multivariate Testing

Job description

We're seeking a strategic and collaborative Senior Marketing Specialist to lead the development and execution of integrated marketing initiatives that support organizational objectives and business growth. This role partners closely with digital marketing teams, stakeholders, and subject matter experts to develop marketing strategies, execute campaigns, and measure performance across multiple channels. There is no application deadline for this role.

Senior Marketing Specialist Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Lead integrated marketing campaigns across digital, email, content, and promotional channels.
• Manage complex cross-functional projects from concept through launch.
• Analyze audience insights, market research, campaign performance, and business needs to guide strategy.
• Build strong relationships with stakeholders and serve as a trusted marketing advisor.
• Develop customer journeys, nurture programs, and lifecycle marketing initiatives.
• Manage campaign execution through marketing automation and CRM platforms.
• Continuously optimize campaigns using data, testing, and performance reporting.
• Build and execute integrated email marketing programs focused on brand awareness, lead generation, engagement, conversion, and retention.
• Create customer journeys, nurture programs, and automated workflows.
• Manage audience segmentation, personalization, lead scoring, lifecycle programs, and data quality initiatives.
• Develop personalized email experiences using dynamic content and audience insights.
• Execute A/B and multivariate testing to improve campaign performance.
• Monitor deliverability, sender reputation, and compliance standards.

Qualifications

• Bachelor's degree in Marketing, Business, Healthcare, Liberal Arts, or a related field with 5+ years of professional marketing experience; OR
• Master's degree in a related field with 3+ years of professional marketing experience.
• Strong digital marketing, project management, and stakeholder management experience.
• Excellent communication, presentation, analytical, and problem-solving skills.
• Experience managing multiple priorities in a fast-paced environment.

Preferred Skills

• Adobe Marketo
• CRM Platforms
• Marketing Automation
• Campaign Development
• Audience Segmentation
• Personalization
• Lead Scoring
• Lifecycle Marketing
• Contact Management
• Data Quality Management
• HTML/CSS
• Responsive Email Design
• Accessibility Best Practices
• Dynamic Content
• A/B Testing
• Multivariate Testing
• Campaign Optimization
• Deliverability Management
• Sender Reputation
• SPF, DKIM, and DMARC Authentication
• Marketing Analytics & Performance Reporting

Ideal Candidate

• Strategic and data-driven marketer.
• Strong collaborator and relationship builder.
• Experienced in digital marketing, CRM, and email marketing execution.
• Comfortable leading initiatives and influencing stakeholders across a matrixed organization.
• Experienced with marketing automation platforms and customer lifecycle marketing.

Perks & Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development

To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.