This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Manager, Marketing Operations, Campaigns & Emails based in the United States.
The Manager, Marketing Operations, Campaigns & Emails will oversee global marketing automation systems, campaign execution, and operational processes that enable scalable, data-driven marketing. This role combines marketing technology management, email marketing, campaign coordination, analytics, and workflow optimization. You will help maintain a healthy marketing database, improve lead management, and ensure campaigns and nurture programs are delivered effectively across regions. You will also own the global campaign calendar, coordinate cross-functional deliverables, and provide clear visibility into timelines and performance. Working with distributed teams, you will identify operational improvements, introduce automation and AI-enabled solutions, and strengthen reporting practices. This is an opportunity to shape marketing operations within an international, technology-driven environment.
Accountabilities
- Database Management and Lead Operations:
- Collaborate with marketing operations teams to manage system workflows, resolve errors, and introduce processes that improve the quality and efficiency of marketing data.
- Oversee lead import processes and workflow management to support accurate, timely distribution of leads to commercial teams.
- Maintain database health and support data enrichment and engagement initiatives.
- Reporting, Analytics, and Performance Measurement:
- Develop reports and dashboards to track funnel KPIs aligned with marketing operations objectives.
- Monitor database growth and health, campaign performance, email engagement, and marketing revenue targets.
- Create standardized campaign templates and reporting dashboards that enable regional teams to meet performance reporting requirements.
- Deliver actionable marketing performance insights to global teams and external stakeholders.
- Marketing Technology Management:
- Manage and optimize the global marketing automation platform and supporting technology stack.
- Monitor integrations, workflows, and existing systems to identify and resolve issues.
- Document processes, system updates, and best practices, and develop training materials to support consistent adoption and effective tool usage.
- Workflows, Automation, and Process Optimization:
- Design and improve workflows and audience segmentation to enable efficient, targeted, and personalized marketing campaigns.
- Identify opportunities to standardize and scale marketing processes while supporting regional and global business needs.
- Apply AI and automation tools to streamline operations, improve campaign execution, and deliver measurable efficiency and performance gains.
- Email Marketing and Campaign Execution:
- Build and manage global email nurture programs and execute email communications supporting campaigns and product announcements.
- Own the end-to-end global campaign calendar, ensuring deliverables, milestones, and dependencies are clearly defined, tracked, and completed on schedule.
- Establish and lead a weekly planning and execution cadence to align teams around priorities and upcoming deliverables.
- Coordinate cross-functional stakeholders and maintain accountability for deadlines and commitments.
- Proactively identify risks, bottlenecks, and scheduling conflicts, recommending adjustments to keep campaigns on track.
- Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting.
- Provide stakeholders with clear visibility into campaign progress, schedules, and execution status.
Requirements
- Education and Experience:
- Bachelor's degree in Business, Marketing, Data Science, or a related field.
- At least 5 years of experience in Marketing Operations, marketing automation, performance reporting, or a related discipline.
- At least 5 years of experience administering Salesforce Marketing Cloud globally, including managing integrations and workflows.
- Proven experience leading projects involving customer journey mapping, lead flow and scoring, and email nurture programs.
- Demonstrated experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution.
- Marketing Technology and Analytical Skills:
- Strong understanding of marketing automation platforms, database management, segmentation, and campaign workflows.
- Ability to integrate, interpret, and analyze data from multiple sources to generate meaningful performance insights.
- Experience developing marketing reports, dashboards, and KPI frameworks.
- Demonstrated ability to use AI and automation tools to improve marketing operations and campaign performance.
- Hands-on experience with project management tools, preferably Monday.com, to manage workflows, dependencies, timelines, and reporting.
- Strategic and Operational Capabilities:
- Strategic mindset with the ability to scale processes and workflows while maintaining consistency and operational structure.
- Strong project management skills and the ability to coordinate multiple workstreams and stakeholders in a fast-paced environment.
- Ability to identify process inefficiencies, anticipate operational risks, and implement practical improvements.
- Detail-oriented, organized, and execution-focused, with strong prioritization and time management skills.
- Communication and Collaboration:
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with global and cross-functional teams.
- Proactive approach to problem-solving, stakeholder coordination, and maintaining accountability for shared deliverables.
- Location and Work Authorization:
- Fully remote position open to applicants residing in the United States who are legally eligible to work there.
- Full-time, permanent employment.
Benefits
- Competitive salary and comprehensive benefits package.
- Flexible work options and remote working opportunities.
- Generous time-off policies.
- Performance bonuses and employee recognition programs.
- Opportunities for professional development and career growth.
- Exposure to innovative technology and AI-enabled marketing tools.
- Opportunity to collaborate on international projects with diverse global teams.
- Supportive, inclusive, and collaborative working environment.
- Meaningful work contributing to technology solutions used by accounting and financial professionals.