Senior Marketing Specialist

Higlobe; Reno (NV); Remote; USD 80,000 - 120,000; Full time

Job summary

Higlobe is seeking a Senior Marketing Specialist to join their fully remote team. This role involves creating engaging marketing content, ensuring brand consistency, and developing marketing strategies. The ideal candidate will have extensive experience in content creation, particularly in the fintech sector, and a creative approach to marketing.

Benefits

Global, fully remote company

Unlimited paid time off

Parental leave

Compensation includes base salary, stock options, and benefits

Qualifications

• 8+ years of experience in content creation and strategy.
• 2+ years of experience in Fintech or relevant field.
• Experience in early-stage start-up environments.

Responsibilities

• Develop engaging marketing content across various channels.
• Maintain brand messaging consistency.
• Manage multiple projects and stakeholders effectively.

Skills

Content Creation

Data-driven decision making

Creative thinking

Strong writing skills

Organizational skills

Tools

Google Suite

Adobe products

Figma

Canva

Job description

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About Higlobe

We are an international payment platform that moves money instantly and with zero transaction fees. Our product is specifically designed for international professionals; overseas freelancers, contractors, and independent workers with US business clients. We understand that having an easy payment method can bring more jobs and opportunities for international workers with a global mindset.

We are a fully remote team with members working across various countries, all coming together to create an amazing product to support international companies and professionals.

About The Senior Marketing Specialist Role

Ready to help us spread the word about a product people will love? We’re looking for a Senior Marketing Specialist to connect with our global community of smart, hardworking, and let’s be honest, pretty cool people just trying to get paid. You’ll help shape and launch marketing campaigns across channels, team up with designers and country leads, and bring big ideas to life through bold content and creative experimentation. If you’re not afraid to get scrappy, try weird things, and make some noise, we want you on our team.

This is a fully remote role that can be done from anywhere in the US.

What You’ll Do

1. Content Creation:
   • Develop engaging marketing content—email campaigns, digital ads, blog posts, ebooks, and more—both independently and in collaboration with cross-functional teams.
   • Write and organize compelling copy for landing pages and marketing site updates.
   • Collaborate with contributors to ensure content accuracy, relevance, and alignment with brand messaging.
2. Brand & Messaging Consistency
   • Maintain and evolve our content guidelines to ensure a consistent tone, voice, and messaging across all channels.
   • Support localization efforts to adapt content for global audiences.
3. Product Marketing
   • Own content development for new product and feature launches.
   • Develop a deep understanding of our product and audience to communicate value clearly and effectively.
4. Social Media & Community Engagement
   • Plan, create, and manage content calendars for platforms like LinkedIn, Instagram, and others relevant to our audience.
   • Oversee and grow our Slack community—monitor engagement, respond to comments, and implement initiatives to boost member participation.
5. Project Management
   • Manage multiple projects and stakeholders in a fast-paced environment with precision, clear communication, and strong attention to detail.
6. Marketing Strategy & Performance
   • Develop and maintain marketing SOPs, documentation, and process manuals.
   • Track KPIs, analyze campaign performance, and work with the team to identify areas for optimization and growth.
   • Collaborate with SEO/SEM agencies

Requirements

• 8+ years of experience working in both content creation and strategy
• 2+ years of experience in Fintech, crypto, or relevant field
• Self-starter, independent worker, intrinsically motivated
• Data-driven decision maker
• Proficient with Google Suite (Docs, Slides etc).
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Creative thinking with the ability to translate complex concepts into clear, engaging content for diverse audiences.
• Proficiency in using content management systems, social media platforms, and analytics tools.
• Excellent organizational skills and demonstrated capabilities to manage multiple projects simultaneously, handle tight deadlines, find creative solutions and be able to shift priorities on short notice.
• Strong sense of visual communication, ability to use design templates.
• Experience with Adobe products, figma or Canva
• Experience working in an early stage start-up environment

If you think you’d be a good fit for this role, even if you may not meet all of the requirements, we’d love for you to apply! At Higlobe, we strive to create an inclusive culture that encourages people from different backgrounds to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do our best work.

Perks

• Global, fully remote company
• Unlimited paid time off
• Parental leave
• Compensation includes base salary, stock options, and benefits

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.