Senior Marketing Specialist

Advantech USA; Irvine (CA); On-site; USD 72,000 - 82,000; Full time

Job summary

A leading technology firm in Irvine, CA is seeking a Senior Marketing Specialist to drive awareness and demand for Cloud Computing and AI products. This full-time role involves creating go-to-market strategies, managing marketing campaigns, and collaborating across teams. Ideal candidates have 5+ years in B2B marketing and a bachelor's degree in marketing. The position offers a salary of $72,000 - $82,000 with 10%-15% travel required.

Qualifications

• 5+ years of experience in marketing, preferably in B2B high-tech.
• Experience developing GTM strategies and executing marketing campaigns.
• Proficient in using marketing automation and business productivity tools.

Responsibilities

• Develop and implement localized GTM marketing strategies.
• Plan and execute marketing campaigns to promote products.
• Lead generation through various marketing tactics.

Skills

Content creation

Project management

Communication skills

Collaboration

Marketing automation platforms

Time management

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

Pardot

Microsoft Suite

Adobe Suite

Google Suite

Job description

Overview

Job Title: Sr. Marketing Specialist, Cloud Computing and AI Deep Learning

Location: Irvine, CA – Onsite

Compensation: $72,000 - $82,000

Advantech is seeking a Marketing Senior Specialist responsible for driving awareness, engagement, and demand for Advantech’s products within the Cloud Computing and AI Deep Learning space. This role will focus on creating localized go-to-market (GTM) strategies that engage target audiences, generate product interest, and drive qualified leads. In addition to product marketing responsibilities, the Marketing Specialist will support channel partners by developing co-marketing programs, providing marketing assets, and executing joint campaigns to enhance partner engagement and sales enablement. This role requires strong collaboration across internal teams and distributors to ensure effective product positioning, demand generation, and overall business growth.

Responsibilities

• Develop and implement localized GTM marketing strategies for Advantech’s Cloud-IoT product lines. (https://www.advantech.com/en-us/cloud-iot)
• Plan and execute effective marketing campaigns leveraging a variety of marketing tactics to promote select Advantech products into assigned vertical markets.
• Manage product launch strategies, including internal and external communication plans.
• Lead generation through various marketing tactics for all stages of the buying cycle and marketing funnel.
• Own budget and execute paid marketing campaigns including paid social media campaigns, media programs, and advertisements to generate and nurture leads.
• Create and localize marketing collaterals from concept to completion.
• Research new and maintain existing online industry memberships, portals, and directories.
• Design and implement clear and effective email promotions, web pages, and landing pages.
• Collaborate cross-functionally with Product, Sales, Design, and Marketing teams across global and regional offices to create original content, plan and execute events, and track campaigns.

Qualifications

• Bachelor’s degree in marketing or related field
• 5+ years of experience in marketing, preferably in a Business-to-Business (B2B) environment, with an emphasis on high-tech fields.
• Experience developing GTM strategies and executing integrated marketing campaigns.
• Strong skills in creating content that communicates complex product information in an engaging and relatable way.
• Familiarity with marketing automation platforms such as Salesforce Marketing Cloud, Pardot, or similar tools.
• Proficiency in use of business productivity tools such as Microsoft Suite, Adobe Suite, and Google Suite
• Possess strong communication and interpersonal skills.
• Possess efficient time management, strong organizational skills, is self-motivated and detail oriented.
• Positive and determined attitude with the ability to work in a fast-paced, team environment.
• Proven ability to learn quickly and adapt to new systems, processes, plans, and programs.
• Proven ability to prioritize and manage multiple projects and deadlines at the same time.
• Be up to date with the latest trends and best practices in marketing.

Hours

• 40-hours per week (full-time, permanent).

Travel

• 10%~15% travel annually.

About Advantech

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.

Work Authorization

To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html

EEO Statement: Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.